Consumer Insights Manager

Ninjakitchen; Needham (MA); On-site; USD 94,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase program

Wellness programs

Product discounts

Learning programs

Diversity & inclusion

Job summary

SharkNinja, based in Needham, MA, is seeking a Consumer Insights Manager to place the consumer at the center of product strategy. You will lead research programs, translate findings into strategic narratives, and influence product development and marketing decisions.

You’ll shape early-stage directions, mentor a growing team, and present complex insights to executives, including CEO and EVPs, driving innovation across home lifestyle categories.

Qualifications

• Bachelor’s degree in Marketing, Psychology, or quantitative field.
• 5–10 years of consumer research experience; CPG industry preferred.
• Willingness to be in-office 3 days a week.
• Expertise in Concept Testing, TURF, Pricing Sensitivity Studies, and Packaging Tests.
• Moderate focus groups and conduct one-on-one interviews.

Responsibilities

• Shape Strategy at the Top: Present complex insights to SharkNinja executives, influencing product development and marketing strategies.
• Be the Consumer Advocate: Identify unmet needs and guide early-stage product development.
• Drive Innovation: Translate consumer feedback into actionable recommendations for product features.
• Lead with Expertise: Serve as a Subject Matter Expert in consumer insights and synthesize data into a strategic narrative.
• Own Research Execution: Develop, manage, and execute research plans within budgets and goals.
• Develop an Unstoppable Team: Mentor and grow the team for ongoing impact.

Skills

Insights Mastery

Executive Presence

Early-Stage Vision

Strategic Mindset

Adaptability

Mentorship

Active Listener & Communicator

Time Management

Education

Bachelor's degree in Marketing, Psychology, or quantitative field

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

From the company that brought you the NinjaCreami and SharkFlexStyle, SharkNinjais on a mission to redefine the way consumers experience everyday household products. As a global product design and technology leader,we’vebuilt billion-dollar brands through relentless innovation and consumer obsession. Our portfolio spans Cleaning, Cooking, Food Preparation, and other categories like Home Environment and Beauty—disrupting industries and delivering 5-star rated solutions to households worldwide.

We’reseeking an exceptional Consumer Insights Manager to join our high-performance team and make a massive impact. You’llplay a critical role in ensuring the consumer’s voice is at the center of every decision and be the driving force behind innovations that shape the future of our industry.

AtSharkNinjayou’llnot only work on products that revolutionize households but also grow in a culture of high performance and innovation. Your insights will directly shape the future of our products, ensuring the consumer always comes first. Ifyou’reready to lead with confidence, influence at the highest levels, and make a difference every single day, we’dlove to hear from you.

Key Responsibilities

• Shape Strategy at the Top: Presentcomplexinsights toSharkNinjaexecutives, including the CEO,CCO, andEVPs, using expert storytelling to influence product development and marketing strategies.

• Be the Consumer Advocate:Identifyunmet needs,observethe non-obvious, and guide early-stage product development to create groundbreaking innovations.

• Drive Innovation: Translate consumer feedback, including latent needs and dissatisfaction, into actionable recommendations that transform product features and offerings.

• Lead with Expertise:Operateautonomously as aSubject Matter Expertin consumer insights, synthesizing complex data into a clear, strategic narrative.

• Own Research Execution: Develop, manage, and execute research plans, ensuring they align with budgets and organizational goals.

• Develop an Unstoppable Team: Set up your team forsuccess, andcultivate their ongoing growth and development.

Desired Skills and Experience

• Insights Mastery: Deepexpertisein qualitative and quantitative methodologies, witha track recordof designing innovative research approaches.

• Executive Presence: Confidence and clarity when presenting insightstosenior leaders, driving alignment across stakeholders.

• Early-Stage Vision: Experience shaping product directions in early development phases, balancing consumer needs with business opportunities.

• Strategic Mindset: Ability to balance big-picture thinking with attention to detail, synthesizing data from various sources into actionable strategies.

• Adaptability: Thrives in fast-paced, ambiguous environments,leveragingexperience to create paths forward where noneexist.

• Mentorship: Proventrack recordof cultivating talent, invested in team success and fostering the team’s accountability

• Active Listener andClear Communicator:Fosters teamwork,builds trust, clearly communicates insights—data and impact—and drives product improvements and marketing strategy based on consumer feedback and market needs.

• Time Management: Ability toset the team’s direction to deliver on businessasksas well as own research deliverables from end to end

Qualifications

• Required: Willingness to bein-office3days a weekto foster collaboration and impact.
• Bachelor’s degree in Marketing, Psychology, or a relevant quantitative field.
• 5–10 years of consumer research experience, withCPG industry experience preferred.
• Expertisein methodologies such asConcept Testing,TURF,Pricing Sensitivity Studies, andPackaging Tests.
• Proven ability tomoderate focus groupsand conductone-on-one interviews.
• Experience withIHUTsand online/in-store shelf assessments.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

YOUR ROLE

in leading our SUCCESS DRIVERS &representingour UNIQUE MINDSET

• Lead us to be RARELY SATISFIED

• Make things better each day; PROGRESS OVER PERFECTION

• Use your knowledge of our consumer, understand that DETAILS MAKE THE DIFFERENCE

• Deliver something great; WINNING IS A TEAM SPORT

• Be clear and honest, COMMUNICATING FOR IMPACT

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.

We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

Life At SharkNinja

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.

• For candidates based in China, please refer to this Candidate Privacy Notice.

• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]

Salary and Other Compensation

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Pay Range

$93,800 — $135,000 USD

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.