Senior Community Lifecycle Manager

Reddit, Inc.; San Francisco (CA); On-site; USD 155,000 - 217,000; Full time

Benefits offered by this job

Healthcare benefits

401k with employer match

Global benefit programs

Family planning support

Gender-affirming care

Mental health & coaching

Flexible vacation & volunteer time off

Parental leave

Job summary

Reddit, Inc. is seeking a Senior Community Lifecycle Manager to design and operate multichannel lifecycle campaigns for moderators.

You will own end-to-end campaign execution, from strategy to measurement, using HubSpot and other Reddit tools, while collaborating with Product, Engineering, and Data Science to improve systems. You will build email and push campaigns, optimize data-driven segmentation, and run experiments to scale community engagement.

Qualifications

• 7+ years in lifecycle, email, growth, or marketing tech with hands-on campaign execution.
• Experience building multichannel lifecycle programs for B2C or B2B2C audiences.
• Hands-on experience building and launching campaigns in HubSpot or similar platforms.
• Ability to read and write basic SQL and understand marketing data infrastructure.
• Experience with A/B testing, campaign measurement, and performance analysis.
• Experience partnering with Product, Engineering, and Data Science teams.
• Strong writing, editing, and communication skills.
• Self-starter who can structure work and build from zero to one.
• Familiarity with Reddit and a community-first mindset.
• Bonus: HTML or CSS knowledge.

Responsibilities

• Own channel strategy and end-to-end campaign execution, including build, QA, launch, measurement and optimization.
• Build email campaigns in HubSpot and push campaigns using Reddit's tools.
• Improve data, segmentation, automation, and dynamic content for moderator communications.
• Design experiments with treatment/control groups and translate results into tests.
• Partner with lifecycle strategists to bring audience, messaging, and growth strategies to market.
• Collaborate with Product, Engineering, and Data Science to improve tools and reach moderators.
• Monitor campaign performance and troubleshoot issues to maintain quality operations.
• Establish processes and standards to scale moderator lifecycle programs.

Skills

Lifecycle marketing

Multichannel campaigns

HubSpot campaigns

SQL reading/writing

A/B testing

Collaborating with Product/Engineering

Strong writing & communication

Self-starter / independent

Community-first mindset

HTML/CSS knowledge (bonus)

Tools

HubSpot

Job description

Reddit is a community of communities. It's built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet's largest sources of information. For more information, visit www.redditinc.com.

Moderators are central to making Reddit's communities thrive. We're looking for a Senior Community Lifecycle Manager to build programs that educate, engage, and reactivate moderators, from creating a subreddit to growing an established community.

Reddit's Community Lifecycle function is continuing to evolve, giving you the opportunity to strengthen its technical foundation and shape how the team scales its programs. You'll partner with lifecycle strategists who lead audience strategy, value propositions, and messaging, while owning the channels, systems, and campaign operations that bring that strategy to life.

This is a hands-on individual contributor role. You'll shape channel plans, build campaigns, and work through the data and technical details required to launch them across email, push notifications, and Reddit's on-platform channels.

What you'll do

• Own channel strategy and end-to-end campaign execution, including building, QA, launch, measurement, and optimization
• Build email campaigns in HubSpot and push campaigns using Reddit's first-party tools
• Improve the data, segmentation, automation, and dynamic content capabilities that power moderator communications
• Design experiments using treatment and control groups, then translate results into iterative test plans
• Partner with lifecycle strategists to bring audience, messaging, and community growth strategies to market
• Work with Product, Engineering, and Data Science to improve existing tools and develop new ways to reach moderators
• Monitor campaign performance and email engagement health, troubleshoot technical issues, and maintain high-quality operations
• Establish the processes and technical standards needed to scale Reddit's moderator lifecycle programs

What we're looking for

• 7+ years of experience in lifecycle, email, growth, or marketing technology roles, with significant hands-on campaign execution experience
• Experience building multichannel lifecycle programs for B2C or B2B2C audiences
• Hands-on experience building and launching campaigns in HubSpot or a similar marketing platform
• An understanding of marketing data infrastructure and the ability to read and write basic SQL
• Experience with A/B testing, campaign measurement, and performance analysis
• Experience partnering with Product, Engineering, and Data Science teams
• Strong writing, editing, and communication skills
• A self-starter who can create structure, solve technical problems, and build from zero to one
• Familiarity with Reddit and a genuine community-first mindset
• Bonus points for HTML or CSS knowledge.

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$154,700—$216,600 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.