Senior Communications Manager

Vita Coco; New York (NY); Presencial; USD 130.000 - 150.000; Jornada completa

Descripción de la vacante

Vita Coco is seeking a Senior Communications Manager to protect, promote, and elevate our coconut water brand and corporate reputation across consumer, corporate, internal, and crisis communications. This role will own external PR agency management, executive thought leadership, internal programs, and enterprise brand risk communications.

It sits within Marketing and partners closely with Leadership, ESG, and cross-functional teams.

Formación

• 8+ years of communications, public relations, corporate communications, or brand communications experience, in-house or at an agency.
• Experience with public company communications preferred.
• Experience managing external PR agencies and communications partners.
• Proven success securing and managing earned media opportunities.
• Experience working cross-functionally within a fast-paced environment.
• Ability to navigate high-pressure situations with discretion and professionalism.
• Collaborative and comfortable navigating across all levels of the organization.

Responsabilidades

• Develop communication plans for launches, partnerships, sponsorships, retail moments, and milestones with earned media goals.
• Manage external PR agency with clear objectives, KPIs, budgets and performance expectations.
• Identify and secure high-impact media opportunities to raise Vita Coco's awareness and credibility.
• Lead corporate storytelling and executive visibility initiatives, including media interviews and thought leadership.

Conocimientos

Public relations

Corporate communications

Brand communications

Media relations

Cross-functional collaboration

Crisis communications

Discretion & professionalism

Descripción del empleo

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004,we’vegrown into a global business with teams in New York, London, and Singapore, andwe’renow publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp,we’recommitted to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’renow looking for someonewho’sexcited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

• Human First: We lead with inclusivity, transparency, and empathy.
• Nothing is Impossible: We experiment, learn, and keep moving forward.
• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
• Part of Something Bigger: We’recommitted to uplifting the communitieswe’reconnected to locally and globally

The Senior Communications Manager is responsible for protecting, promoting, and elevating the Vita Coco brand and corporate reputation through integrated communications strategies across consumer, corporate, internal, and crisis communications. This role serves as the central communications lead, partnering closely with Marketing, Executive Leadership, and ESG to ensure Vita Coco's stories are effectively told to consumers, customers, and employees. The Senior Communications Manager owns external PR agency management, executive thought leadership, internal communications programs, and enterprise brand risk communications. This person will proactively identify opportunities to enhance Vita Coco's reputation while ensuring the organization is prepared to respond to potential issues that could impact brand trust or business performance. This role sits within the Marketing team and will report into the Director of Brand & Trade Marketing.

Key Responsibilities:

Consumer Communications & Public Relations

• Develop communication plans for innovation launches, partnerships, sponsorships, retail moments, and company milestones with the goal of securing earned media across verticals
• Manage external PR agency, establishing clear objectives, KPIs, priorities, budgets, and performance expectations.
• Identify and secure high-impact media opportunities that increase awareness, relevance, and credibility for Vita Coco
• Partner with Brand Marketing, Content, Influencer, and Creative teams to ensure earned media efforts are integrated into broader marketing campaigns and programmatic recaps

Corporate Communications & Executive Visibility

• Develop and execute corporate storytelling strategies that elevate Vita Coco's business, culture, innovation, sustainability, and growth story
• Lead visibility opportunities for founder Mike Kirban, including speaking engagements, panels, media interviews, conference participation, and thought leadership content
• Manage media relations for corporate announcements, business milestones, partnerships, earnings-related communications, and leadership positioning
• Draft executive messaging, talking points, Q&A documents, speeches, and media preparation materials.

Internal Communications

• Ensure key business, marketing, and commercial updates are effectively communicated throughout the organization.
• Create and manage recurring internal communications materials, including internal quarterly Town Hall presentations, internal marketing updates, and leadership presentation materials
• Partner with cross-functional teams to translate complex initiatives into clear, engaging communications for employees.

Brand Risk & Crisis Communications

• Lead Vita Coco's brand risk communications workstream, partnering with ESG, Ops, ESG, legal, and leadership to proactively identify potential reputational risks.
• Facilitate regular cross-functional risk reviews to ensure communication readiness and alignment.
• Develop and maintain crisis communications frameworks, response protocols, and communication playbooks.
• Create proactive and reactive communication strategies for potential brand and business issues
• Serve as communications lead during issues and crisis situations, coordinating messaging across stakeholders.

Qualifications

• 8+ years of communications, public relations, corporate communications, or brand communications experience either in-house or at an agency
• Experience with public company comms preferred
• Experience managing external PR agencies and communications partners.
• Proven success securing and managing earned media opportunities.
• Experience working cross-functionally within a fast-paced environment
• Ability to navigate potentially sensitive and high-pressure situations with discretion and professionalism
• Collaborative and comfortable navigating across all levels of the organization

This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range

$130,000 - $150,000 USD

A NOTE FROM US

We welcome you to apply—even if youdon’tcheck every box.We’rebig fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission,we’dlove to hear from you.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in The Vita Coco Company’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

By checking this box, I agree to allow The Vita Coco Company to retain my data for future opportunities for employment for up to 182 days after the conclusion of