Senior Channel Marketing Manager, US

Huntress Labs; United States; Remote; USD 160,000 - 170,000; Full time

Benefits offered by this job

Stock options for all full-time

One-time $500 home office stipend

Annual education/professional dev allo

Comprehensive medical/dental/vision

Generous PTO

Job summary

Huntress Labs is seeking a Senior Channel Marketing Manager for the US market. This remote-first role partners with North American resellers to plan and run go-to-market motions that drive pipeline and revenue.

You will craft joint plans, execute campaigns, and measure ROI with resellers, turning plans into measurable results. The ideal candidate has 5+ years in channel/partner marketing, strong ROI mindset, and familiarity with CRM/marketing automation tools.

Qualifications

• 5+ years in channel or partner marketing.
• Proven success planning/co-marketing with resellers for measurable pipeline/revenue.
• Knowledge of North American reseller ecosystem and partner marketing/sales.
• Experience with MDF-funded activities and deal registration.
• Strong analytical, ROI-based decision making.

Responsibilities

• Build and own joint marketing/Go-To-Market plans with North American resellers, with ROI.measurable goals.
• Plan and execute partner GTM motions: demand gen, webinars, events, launches, co-branded programs.
• Serve as primary marketing contact for North American reseller partners, ensuring consistent messaging and execution.
• Adapt Huntress campaigns into partner-ready kits and co-branded materials.
• Manage MDF activities with Program Manager and report ROI of funded activity.
• Collaborate with various teams to align partner campaigns with priorities and attribution.
• Turn product updates into channel-specific campaigns to drive activation and lead generation.
• Support partner engagement via the Huntress Hub portal and ongoing strategies.
• Track partner marketing KPIs and use results to guide investments.
• Capture feedback to improve channel programs and resources.
• Support partner QBRs, events, and executive engagements.

Skills

Channel marketing

Partner marketing

Relationship building

Data-driven

ROI analysis

Tools

Salesforce

HubSpot

PRM tools

Job description

Senior Channel Marketing Manager, Reseller US

United States of America

What We Do:

Cybercrime is growing, and more businesses are getting hit by threats that used to target only the biggest organizations. That pushes defenders like us to operate at the highest level, and it deepens our need for good people who want to make a meaningful impact.

Founded in 2015 by former NSA cyber operators, Huntress is a remote-first team working to make enterprise-grade cybersecurity accessible to businesses of all sizes. We work closely with security teams and service providers protecting complex environments, often without the time or headcount to handle it all. That’s why we build our technology in-house and back it with a 24/7 human-led Security Operations Center (SOC). As a result, our platform is never disconnected from the experts who manage it, ensuring our customers' protection.

Huntress now secures more than 6M endpoints and 17M identities worldwide. Those numbers keep growing because more businesses rely on us to help carry the load and operate with more confidence. Every day, you can see that commitment in how we stand with our customers and how we show up for each other.

Reports to: Senior Manager, Channel Marketing

Location: Remote US

Compensation Range: $160,000 to $170,000 base plus bonus and equity

What You'll Do

Huntress is looking for a Channel Marketing Manager to partner directly with our strategic resellers in North America and plan and execute go-to-market motions that drive pipeline and revenue. You will build joint marketing plans with a group of strategic and focus partners, bring Huntress campaigns and programs to life through those partners, and measure what works so we can invest where the return is highest.

This role is hands-on. The ideal candidate is a strong relationship-builder who works comfortably with partner marketing and sales teams, is data-driven and action-oriented, and has a record of turning joint plans into measurable results.

Responsibilities

• Build and own joint marketing and GTM plans with Strategic and Focus North American resellers, with clear goals for pipeline, bookings, and activity with measurable ROI.
• Plan and execute partner GTM motions, including demand generation campaigns, webinars, regional and field events, product launch plays, and partner-led programs.
• Serve as the primary marketing point of contact for North American reseller partners, helping them position and sell Huntress to their customers with consistent messaging, branding, and execution.
• Adapt Huntress campaigns, messaging, and assets into partner-ready kits and co-branded materials that partners can launch with minimal effort.
• Plan the activities and campaigns that put MDF and co-marketing funds to work with your partners, partnering with the Program Manager who administers MDF, and report on the results and ROI of funded activity.
• Partner with Partner Sales, Demand Generation, Product Marketing, and Channel Operations to align partner campaigns with corporate priorities, lead handling, and attribution.
• Collaborate with Product Marketing to turn product updates and launches into channel-specific campaigns that drive partner activation, product adoption, and lead generation.
• Support partner engagement through the Huntress Hub partner portal, including communications, resources, and ongoing engagement strategies.
• Track and report on partner marketing KPIs, including partner engagement, sourced and influenced pipeline, campaign conversion, and use the results to guide investment.
• Capture partner feedback and recommend improvements to channel programs, enablement, and marketing resources.
• Support partner QBRs, events, and executive engagements with strategic partners.

What You Bring to the Team

• 5+ years of experience in channel or partner marketing, ideally in the SaaS or cybersecurity space.
• Proven success planning and executing co-marketing programs with resellers that produced measurable pipeline and revenue.
• Working knowledge of the North American reseller ecosystem and how partners market and sell.
• Experience planning MDF-funded or co-marketing activities and working within channel program mechanics such as deal registration and lead sharing.
• Ability to plan, manage, and execute several programs and partner relationships at once, and pivot quickly as needs change.
• Strong analytical skills, with the ability to assess opportunities and make ROI-based decisions on programs and investments.
• Exceptional ability to lead, influence, and collaborate across organizational and geographic boundaries.
• Familiarity with CRM, marketing automation, and PRM or partner portal tools (e.g., Salesforce, HubSpot).

Nice to Have

• Experience in cybersecurity, MSP, or SMB-focused markets.
• Experience with account-based or partner-specific campaign planning.

What Success Looks Like in the First Year

• Joint marketing plans in place and running with each of your strategic resellers.
• Measurable growth in partner-sourced and partner-influenced pipeline.
• Well-planned, MDF-funded activity with your partners and a clear view of ROI by partner and campaign type.
• Partner-ready campaigns and assets that your partners use again and again.

What We Offer:

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• Access to the BetterUp platform for coaching, personal, and professional growth

Huntress is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, and is empowered to come to work every day just as they are.

We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.

We do discriminate against hackers who try to exploit businesses of all sizes.

Accommodations:

If you require reasonable accommodation to complete this application, interview, or pre-employment testing or participate in the employee selection process, please direct your inquiries to [e-mail]. Please note that non-accommodation requests to this inbox will not receive a response.