Senior Category Insights & Analytics Leader (Hybrid)

your adv; Tampa (FL); Hybrid; USD 78,000 - 101,000; Full time

Job summary

The Company, a leading North American sales and marketing agency, seeks a Category Insights and Analytics Manager in Tampa, FL. You will lead a team of Senior Analysts and Analysts, coaching them to deliver data-driven insights to 40-120 clients while partnering with sales to achieve DSMP objectives.

Using NIQ and Circana, shopper data platforms, and Excel, you will craft narratives around category trends, pricing, promotions, and assortment to inform GTM strategies and drive client growth.

Qualifications

• Bachelor’s degree in business, marketing, analytics, or related field.
• 3–5+ years in category management, shopper insights, strategy, or analytics; 1–2+ years of people management experience
• Travel and/or Driving not essential duties

Responsibilities

• Drive insights through analytics of category, trends, pricing, promotion, and assortment.
• Collaborate with clients to align strategies and objectives.
• Develop category business reviews and market assessments with data stories.
• Prioritize and manage project schedules, coordinate activities, resolve issues.
• Coach and develop associates to meet objectives.

Skills

Data interpretation

Storytelling

Stakeholder influence

Project management

Education

Bachelor’s degree in business/marketing/analytics

Tools

NIQ

Circana

Shopper data platforms

Excel

Job description

The Company, a leading North American sales and marketing agency, seeks a Category Insights and Analytics Manager in Tampa, FL. You will lead a team of Senior Analysts and Analysts, coaching them to deliver data-driven insights to 40-120 clients while partnering with sales to achieve DSMP objectives.

Using NIQ and Circana, shopper data platforms, and Excel, you will craft narratives around category trends, pricing, promotions, and assortment to inform GTM strategies and drive client growth.