Senior Care Referral Marketing Liaison

Apploi; El Paso (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

PTO

401K

Job summary

White Acres Wellness & Rehabilitation is seeking a market-focused professional to build referral sources across hospitals, clinics, and senior-care groups. You will drive census growth by developing the market, working with acute care and other sources, and guiding prospective residents with information and assistance to choose our center.

The role emphasizes external sales (about 95%), relationship-building within the community, and collaboration with the VP of Business Development on marketing

Qualifications

• Bachelor’s Degree in marketing, health care or related business field preferred.
• Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
• Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
• Evidence of a local referral network from which to develop referrals.
• Professional image in both appearance and behavior, exhibiting high self-confidence, enthusiasm, assertiveness and a desire to succeed.
• Must be a team player and have the ability to establish working relationships both internally and externally.
• Experience with local community groups preferred.

Responsibilities

• Drive business growth by meeting or exceeding census goals.
• Expand community base and develop referral relationships with senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
• Understand local industry trends to represent and differentiate the company and its services in the market.
• Accurately generate required reports and documentation of marketing activity including weekly schedule, marketing action plan, activity log, etc., within designated time frame.
• Effective utilization of company resources to ensure an appropriate return on investment.
• Takes an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
• Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.
• Actively seeks out and identifies new referral sources and consistently seeks to expand targets to achieve census objectives.
• Other duties, responsibilities and activities may change or assigned at any time with or without notice.

Skills

Direct sales experience

Relationship development

Marketing knowledge

Professional image

Team player

Education

Bachelor’s Degree in marketing, health care or related business field

Job description

White Acres Wellness & Rehabilitation is seeking a market-focused professional to build referral sources across hospitals, clinics, and senior-care groups. You will drive census growth by developing the market, working with acute care and other sources, and guiding prospective residents with information and assistance to choose our center.

The role emphasizes external sales (about 95%), relationship-building within the community, and collaboration with the VP of Business Development on marketing