Senior Campaigns Manager (Payments)

Paradigm; New York (NY); On-site; USD 121,000 - 159,000; Full time

Job summary

An innovative company is seeking a dynamic marketing manager to lead payments market penetration initiatives. This role involves developing and executing full funnel marketing programs to enhance global awareness and demand. The ideal candidate will thrive in a fast-paced environment, collaborate closely with various marketing teams, and utilize a data-driven approach to optimize campaigns. Join a forward-thinking team that values diversity and is committed to making a significant impact in the digital asset space.

Qualifications

• Minimum of 7 years in B2B marketing, preferably in demand generation.
• Strong background in campaign development and execution.

Responsibilities

• Develop and execute product-specific marketing campaigns.
• Manage budgets and measure ROI for various campaigns.

Skills

B2B Marketing

Demand Generation

Campaign Development

Data-Driven Decision Making

Project Management

Tools

HubSpot

Salesforce

Outreach

Job description

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging blockchain technology. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets. Our platform is trusted by some of the largest financial institutions, banks, globally recognized brands, and Web3 companies, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

About the Opportunity:

We’re seeking a dynamic marketing manager to join our growing marketing team at Fireblocks! You will lead our payments market penetration initiatives by developing, executing, and influencing full funnel programs to increase awareness and demand worldwide.

In this role, you will collaborate closely with product marketing, digital marketing, regional marketing, and GTM leaders to align inbound and outbound campaigns. The ideal candidate will be highly adaptable, possess a strong understanding of marketing and sales funnels, and make data-driven decisions.

Your Responsibilities:

• Develop and execute product and vertical-specific marketing campaigns.
• Manage budgets, measure ROI, and oversee campaign plans and execution (including webinars, digital advertising, virtual events, email campaigns).
• Define and implement inbound and outbound programs focused on pipeline growth, leveraging team resources for creative messaging, SEO, and paid digital campaigns.
• Support regional marketers globally in launching campaigns and events.
• Set goals for awareness and demand generation, track results, measure success, report metrics to stakeholders, and recommend optimizations for future campaigns.

Ideal Candidate Profile:

• Minimum of 7+ years in B2B marketing, preferably in demand generation or campaign marketing.
• Strong background in campaign development and execution.
• At least 2 years of experience in the payments industry.
• Thrives in a hyper-growth environment.
• Capable of managing multiple projects with exceptional attention to detail.
• Excellent at presenting strategies and plans, and receptive to feedback.
• Data-driven mindset with a passion for impacting revenue goals.
• Experience with marketing automation, CRM, and sales tools (Hubspot, Salesforce, Outreach preferred).
• Hands-on, curious, and eager to explore new ideas and tools.
• Excellent project management skills with the ability to prioritize independently.

For employees working from our NYC headquarters, Fireblocks is required by law to provide a reasonable estimate of the compensation range for this role. The estimated base salary range is $121,000 to $159,000, depending on experience, skills, and other factors. Compensation may include bonuses, equity grants, and benefits. We value competitive pay but also emphasize our mission and culture, which we believe are key to our collective success.

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. We believe our workforce should be as diverse as our clients, and we embrace diversity and inclusion in all forms.

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