Senior Campaign Manager, Programmatic

UNAVAILABLE; Burbank (CA); On-site; USD 60,800 - 80,000; Full time

Benefits offered by this job

401K

Medical coverage

Dental coverage

Vision coverage

Flexible time off

Job summary

The Precision team at Zenith is seeking a candidate for managing and optimizing online media campaigns. The role requires strong analytical thinking and communication skills, with a focus on programmatic strategy and client service.

The ideal candidate has 2+ years of programmatic media experience and proficiency in DSP platforms. Key responsibilities include troubleshooting campaigns, executing media buys, and providing insights to clients.

The position offers a comprehensive benefits package including medical coverage and flexible time off.

Qualifications

• 2+ years of experience in programmatic media.
• Hands-on experience with bid management and campaign optimization.
• Strong desire to contribute to a team.

Responsibilities

• Manage and optimize online media campaigns for clients.
• Communicate digital strategies and tactical approaches effectively.
• Troubleshoot issues on pre-production and live campaigns.

Skills

Analytical thinking

Communication skills

Project management

Proficiency in Excel

Education

Bachelor’s degree in marketing or advertising

Tools

DSP platforms

DV360

Google Ads

Job description

Job Description

The Precision team is Zenith’s in‑house hands‑on‑keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over‑arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever‑evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights that might inform or support broader marketing strategies.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. This role is ideal for someone who is proactive, solutions‑oriented, and motivated to step outside of defined responsibilities to drive impact, collaborate cross‑functionally, and continuously grow their skill set.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience‑based buying, remarketing campaigns) while meeting or surpassing client performance expectations.
• Develop, grow, and maintain relationships with Precision customers through exceptional client service
• Work with media partners to ensure accurate platform implementation
• Serve as the primary point of contact for day‑to‑day communication with external partners, ensuring timely coordination, clear alignment on campaign objectives, and proactive resolution of any issues that arise.
• Troubleshoot issues on all pre‑production and live campaigns
• Exposure to and activation experience of Private Marketplaces (PMP)
• Oversee campaign QA process
• Partner with Analyst on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

• Bachelor’s degree in marketing or advertising highly preferred
• 2+ years of experience in programmatic media
• Hands‑on experience executing and optimizing media buys within DSP platforms
• Managed end‑to‑end campaign execution, from initial planning and setup through to post‑launch performance analysis.
• Monitored in‑flight performance and implemented data‑driven optimizations to improve delivery, efficiency, and key KPIs.
• Translate campaign performance into clear, compelling narratives. Identify key trends, explain performance drivers, and deliver actionable recommendations that inform optimization strategies and future campaign planning.
• Proficiency in Excel
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• Hands on keyboard experience buying YouTube inventory within DV360 or Google Ads is a plus

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually.

EEO Statement

All your information will be kept confidential according to EEO guidelines.

Veterans encouraged to apply.