Senior Campaign Manager, Programmatic

Zenith; Burbank (CA); On-site; USD 60,800 - 80,000; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Tuition reimbursement

Job summary

Zenith in Burbank, California, is looking for a Programmatic Media Specialist who will execute and optimize online media campaigns for agency clients, ensuring performance expectations are met. The ideal candidate should have 2+ years of experience in programmatic media and a Bachelor's degree in marketing or advertising.

This role requires strong analytical and communication skills, proficiency in Excel, and hands-on experience with DSP platforms. A robust benefits package is included, along with a competitive salary between $60,800 and $80,000 annually.

Qualifications

• 2+ years of experience in programmatic media.
• Hands-on experience in media buys within DSP platforms.
• Ability to translate campaign data into actionable recommendations.

Responsibilities

• Execute and manage online media campaigns for agency clients.
• Develop and maintain relationships with clients.
• Provide insights and reports to clients on campaign performance.

Skills

Campaign management

Analytical skills

Communication skills

Excel proficiency

Project management

Data-driven optimization

Education

Bachelor’s degree in marketing or advertising

Tools

DSP platforms

DV360

Google Ads

Job description

Company Description

“If you can dream it, you can do it” - Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Hulu, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.

Overview

The Precision team is Zenith’s in‑house hands‑on‑keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the overarching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever‑evolving digital landscape, particularly new ad tech and data collection. They advocate within the agency to leverage programmatic data for new audience insights.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and experience with bid management platforms and active campaign optimization.

Responsibilities

• Effectively communicate digital strategies and rationale for tactical approaches for each campaign.
• Execute, manage, and optimize online media campaigns and programs for agency clients while meeting or surpassing client performance expectations.
• Develop, grow, and maintain relationships with Precision customers through exceptional client service.
• Work with media partners to ensure accurate platform implementation.
• Serve as the primary point of contact for day‑to‑day communication with external partners.
• Troubleshoot issues on all pre‑production and live campaigns.
• Gain exposure to and activate experience of Private Marketplaces (PMP).
• Oversee campaign QA process.
• Partner with Analyst on campaign measurement reporting and insights generation.
• Provide regular insights to clients detailing performance, campaign optimisations, and new opportunities.
• Provide monthly auditing reports to Agency partners and actualise bill/pay systems when applicable.
• Participate in regular knowledge‑share sessions to share and learn new strategies for optimizing campaign performance.

Qualifications

• Bachelor’s degree in marketing or advertising highly preferred.
• 2+ years of experience in programmatic media.
• Hands‑on experience executing and optimising media buys within DSP platforms.
• Managed end‑to‑end campaign execution, from initial planning to post‑launch performance analysis.
• Monitored in‑flight performance and implemented data‑driven optimisations to improve delivery, efficiency, and key KPIs.
• Translate campaign performance into clear, compelling narratives, identifying key trends and delivering actionable recommendations.
• Proficiency in Excel.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Strong project management skills.
• Strong desire to contribute to a team.
• Ability to organise and manage detailed work, as well as work independently and balance multiple tasks.
• Hands‑on keyboard experience buying YouTube inventory within DV360 or Google Ads is a plus.

Additional Information

Publicis Groupe provides robust and inclusive benefit programs and policies to support our evolving and diverse talent. Benefits include medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Veterans encouraged to apply.

Compensation Range: USD $60,800.00 – USD $80,000.00 annually. The Company reserves the right to modify the pay range at any time.

All your information will be kept confidential according to EEO guidelines.