Senior Campaign Manager, Programmatic

Publicisgroupe; Burbank (CA); On-site; USD 60,800 - 80,000; Full time

Benefits offered by this job

Medical coverage

401(k) plan

Tuition reimbursement

Flexible time off

Job summary

Publicisgroupe is seeking a skilled professional for the Precision team in Burbank, California. In this role, you'll manage programmatic media campaigns while ensuring client satisfaction through data-driven strategies and insights. The ideal candidate has at least 2 years of experience in programmatic media, a bachelor's degree in marketing, and excels in communication and analytical skills.

Join us to leverage innovative ad-tech solutions while enjoying a comprehensive benefits package, including medical, vision, dental, and flexible time off.

Qualifications

• 2+ years of experience in programmatic media.
• Hands-on experience executing and optimizing media buys.
• Managed end-to-end campaign execution.
• Strong desire to contribute to a team.
• Excellent communication and writing skills.

Responsibilities

• Communicate digital strategies for each campaign.
• Manage and optimize online media campaigns.
• Develop and maintain relationships with clients.
• Provide regular insights detailing performance and optimizations.
• Participate in knowledge-share sessions for strategy enhancement.

Skills

Analytical thinking

Communication skills

Project management

Proficiency in Excel

Mathematical skills

Campaign optimization

Education

Bachelor’s degree in marketing or advertising

Tools

DSP platforms

Google Ads

DV360

Job description

Overview

The Precision team is Zenith’s in‑house, hands‑on‑keyboard programmatic buying group that serves all clients across the agency. Working closely with the Strategy and Digital Investment departments, the team specializes in programmatic strategy and leverages the latest ad‑tech and data‑collection innovations to drive audience insights for broader marketing initiatives.

Ideal candidates will bring strong analytical and communication skills, experience with bid‑management platforms, and a proactive approach to cross‑functional collaboration and continuous skill development.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange‑based performance media, audience‑based buying, and remarketing campaigns, while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships with Precision customers through exceptional client service
• Work with media partners to ensure accurate platform implementation
• Serve as the primary point of contact for day‑to‑day communication with external partners, ensuring timely coordination, clear alignment on campaign objectives, and proactive resolution of any issues that arise
• Troubleshoot issues on all pre‑production and live campaigns
• Manage exposure to and activation of Private Marketplaces (PMP)
• Oversee campaign QA process
• Partner with Analysts on campaign measurement, reporting, and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Provide monthly auditing reports to agency partners and actualize bill/pay systems when applicable
• Participate in regular knowledge‑share sessions to learn and share new strategies for optimizing and enhancing campaign performance

Qualifications

• Bachelor’s degree in marketing or advertising highly preferred
• 2+ years of experience in programmatic media
• Hands‑on experience executing and optimizing media buys within DSP platforms
• Managed end‑to‑end campaign execution, from initial planning and setup through to post‑launch performance analysis
• Monitored in‑flight performance and implemented data‑driven optimizations to improve delivery, efficiency, and key KPIs
• Translate campaign performance into clear, compelling narratives, identifying key trends, explaining performance drivers, and delivering actionable recommendations for optimization strategies and future campaign planning
• Proficiency in Excel
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team
• Ability to organize and manage detailed work, work independently, and balance multiple tasks
• Hands‑on keyboard experience buying YouTube inventory within DV360 or Google Ads is a plus

Benefits

Publicis Groupe provides a robust benefits package, including medical, dental, vision, disability coverage, 401(k), parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off.

Compensation

Compensation Range: USD $60,800.00 – USD $80,000.00 per year. The exact salary will be based on experience, qualifications, and other factors.

Additional Information

If you require accommodation or assistance with the application or onboarding process, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines. Veterans encouraged to apply.