Senior Business Development Manager

HF Foods Group Inc; Kansas; On-site; USD 120,000 - 180,000; Full time

Job summary

HF Foods Group, Inc. is seeking a Senior Business Development Manager to lead the national sales strategy for its edible oil manufacturing business.

You will drive revenue by identifying opportunities, expanding strategic relationships, and growing market share across distributors, retailers, chains, and manufacturers. Ideal candidates have extensive B2B sales experience, deep distribution industry relationships, and a proven record of selling commodities or food manufacturing products.

Qualifications

• 5–10 years of B2B sales or business development in foodservice or related industries.
• Existing relationships with food distributors, restaurant chains, or national accounts preferred, especially within the Central, Mountain and Midwest regions.
• Proven ability to generate new business and exceed targets.
• Strong negotiation, presentation, and consultative selling skills.
• Experience managing complex sales cycles and strategic relationships.
• Excellent verbal and written communication skills.
• Self-motivated, entrepreneurial, and able to work independently.
• Proficient in Microsoft Office and ERP systems.

Responsibilities

• Develop and execute a national business development strategy to achieve sales and profitability goals for the edible oil operation.
• Identify, pursue, and secure new business opportunities with broadline distributors, specialty distributors, restaurant chains, retailers, manufacturers, and other strategic accounts.
• Build and maintain executive-level relationships with key decision makers.
• Manage the entire sales cycle, including prospecting, presentations, pricing negotiations, contract execution, and ongoing account management.
• Collaborate with internal teams including operations, purchasing, logistics, customer service, finance, and marketing to ensure successful onboarding and long-term account growth.
• Develop annual sales forecasts, pipelines, and strategic account plans.
• Monitor commodity markets, competitive activity, and industry trends to identify opportunities and pricing/growth strategies.
• Represent the company at industry trade shows, customer meetings, and networking events.
• Work with marketing to develop sales materials, promotions, and lead generation initiatives.
• Provide regular reporting on sales performance, pipeline activity, customer feedback, and market intelligence.
• Support private label, contract manufacturing, and exclusive brand opportunities.
• Travel up to 50% to meet customers and develop new business throughout North America.

Skills

B2B sales

Relationship building

Negotiation

Presentation skills

Strategic selling

Account management

Analytical thinking

Independent work

Education

Bachelor's degree in Business, Marketing, Food Science, Supply Chain, or related field

Tools

ERP systems

Microsoft Office

Job description

HF Foods Group, Inc. (NASDAQ: HFFG), headquartered in Las Vegas, Nevada, is a leading distributor of international foodservice solutions to Asian restaurants and other businesses across the United States. With 15 distribution centers strategically located throughout the nation, HF Foods Group aims to supply the increasing demand for Asian American restaurant cuisine.

PRIMARY FUNCTIONS:

The Senior Business Development Manager is responsible for developing and executing the national sales strategy for HF Foods' edible oil manufacturing business. This role will drive revenue growth by identifying new business opportunities, expanding strategic customer relationships, and increasing market share across foodservice distributors, retailers, restaurant chains, food manufacturers, and other wholesale channels.

The ideal candidate has extensive experience in B2B sales, deep relationships within the distribution industry, and a proven track record of selling commodities or other food manufacturing products.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• This position will report to the Director of Sales and Marketing.
• Develop and execute a national business development strategy to achieve sales and profitability goals for the oil and vinegar operation.
• Identify, pursue, and secure new business opportunities with broadline distributors, specialty distributors, restaurant chains, retailers, manufacturers, and other strategic accounts.
• Build and maintain executive-level relationships with key decision makers.
• Manage the entire sales cycle, including prospecting, presentations, pricing negotiations, contract execution, and ongoing account management.
• Collaborate with internal teams including operations, purchasing, logistics, customer service, finance, and marketing to ensure successful customer onboarding and long-term account growth.
• Develop annual sales forecasts, pipelines, and strategic account plans.
• Monitor commodity markets, competitive activity, and industry trends to identify opportunities and recommend pricing and growth strategies.
• Represent the company at industry trade shows, customer meetings, and networking events.
• Work closely with marketing to develop sales materials, promotional campaigns, and lead generation initiatives.
• Provide regular reporting on sales performance, pipeline activity, customer feedback, and market intelligence.
• Support private label, contract manufacturing, and exclusive brand opportunities.
• Travel up to 50% to meet customers and develop new business throughout North America.

SKILLS AND QUALIFICATIONS:

• 5-10 years of successful B2B sales or business development experience within the foodservice, food manufacturing, retail industry.
• Existing relationships with food distributors, restaurant chains, buying groups, or national accounts strongly preferred, particularly within the Central, Mountain and Midwest regions.
• Demonstrated ability to generate new business and consistently exceed sales targets.
• Strong negotiation, presentation, and consultative selling skills.
• Experience managing complex sales cycles and strategic customer relationships.
• Strong analytical and business planning skills.
• Excellent verbal and written communication skills.
• Self-motivated, entrepreneurial, and results-oriented with the ability to work independently.
• Proficient in Microsoft Office and ERP systems.

EDUCATION AND/OR TRAINING:

• Bachelor's degree in Business, Marketing, Food Science, Supply Chain, or a related field preferred.

WORK CONDITIONS:

(The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• Office and warehouse environment
• Occasional periods of standing or sitting for extended periods of time
• Required wearing of appropriate PPE when required
• Exposure to hot/cold weather and loud noises in a warehouse environment
• Frequent computer and telephone use
• Frequent communication with people throughout the day

EQUAL OPPORTUNITY EMPLOYER:

HF Foods Group emphasizes and provides equal employment opportunities regardless of race, creed, gender, color, national origin, religion, age, sexual orientation, or disability.