Senior Business Development Manager

Williams AV, LLC; Eden Prairie (MN); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Williams AV, LLC in Eden Prairie, MN seeks a Senior Business Development Manager to drive growth through channel partners, technology alliances, distribution relationships, and cooperative purchasing programs. You will identify opportunities, build executive-level relationships, and translate market opportunities into long-term business growth.

The role requires 5+ years in strategic account management or related fields, knowledge of Pro AV or education technology, and experience with

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field is required.
• 5+ years of experience in strategic account management, channel sales, business development, or related roles.
• Knowledge of Pro AV, education technology, assistive communication, or related industries.
• Experience working with cooperative purchasing organizations and government or education procurement programs and contracts.

Responsibilities

• Build and strengthen executive-level relationships with reseller, channel, distribution, technology, manufacturer, and industry partners.
• Develop and execute strategic account and partnership plans that support revenue growth and long-term engagement.
• Identify and evaluate new partnership, channel, co-marketing, co-selling, and product introduction opportunities aligned with company objectives.
• Lead strategic discussions with partner leadership and facilitate executive engagement, training strategies, and joint go-to-market activities.
• Collaborate with Regional Sales Managers and cross-functional teams to align strategic initiatives with customer and channel priorities.
• Identify and evaluate cooperative purchasing organizations, procurement programs, and contract opportunities.
• Partner internally to support pricing strategies, renewals, compliance activities, and bid responses associated with approved purchasing programs.
• Monitor industry, market, and competitive developments and translate findings into actionable recommendations.
• Maintain accurate forecasts, account plans, and business development reporting.

Skills

Strategic account management

Channel sales

Business development

Partnerships

Market analysis

Education

Bachelor's degree in Business/Marketing/Communications or related field

Job description

Headquartered in Eden Prairie, MN, Williams AV designs and manufactures assistive communication technology. Initially known for its assistive listening products, the company has since expanded its offerings for solutions that address audio challenges in various environments and applications.

At our core lies a commitment to empower connections, guided by what we stand for: Lead with Curiosity, Win Together, Own It, and Be There. By embracing these values, we create meaningful connections that fuel our success and cultivate an environment where ideas thrive and individuals are empowered.

We are seeking a Senior Business Development Manager to identify and advance strategic growth opportunities through channel partners, technology alliances, distribution relationships, and cooperative purchasing programs. This role is ideal for a business development professional who enjoys creating new opportunities, strengthening strategic partnerships, and translating market opportunities into long-term business growth.

What You'll Do

• Build and strengthen executive-level relationships with reseller, channel, distribution, technology, manufacturer, and industry partners
• Develop and execute strategic account and partnership plans that support revenue growth and long-term engagement
• Identify and evaluate new partnership, channel, co-marketing, co-selling, and product introduction opportunities aligned with company objectives
• Lead strategic discussions with partner leadership and facilitate executive engagement, training strategies, and joint go-to-market activities
• Collaborate with Regional Sales Managers and cross-functional teams to align strategic initiatives with customer and channel priorities
• Identify and evaluate cooperative purchasing organizations, procurement programs, and contract opportunities
• Partner internally to support pricing strategies, renewals, compliance activities, and bid responses associated with approved purchasing programs
• Monitor industry, market, and competitive developments and translate findings into actionable recommendations
• Maintain accurate forecasts, account plans, and business development reporting

What You'll Bring

• Bachelor's degree in Business, Marketing, Communications, or a related field
• 5+ years of experience in strategic account management, channel sales, business development, or related roles
• Knowledge of Pro AV, education technology, assistive communication, commercial audio, or related industries
• Experience working with cooperative purchasing organizations and government or education procurement programs and contracts

Why Join Williams AV?

This is an opportunity to play a key role in expanding Williams AV's market presence and strategic partnerships. You'll work closely with sales, marketing, and leadership teams to develop new growth opportunities while helping deliver technology solutions that make communication more accessible and inclusive.

If you're passionate about building relationships, identifying growth opportunities, and creating value through strategic partnerships, we'd love to hear from you.