Senior Business Analyst

Penske; Reading (Berks County); On-site; USD 80,000 - 100,000; Full time

Job summary

Penske is seeking a Senior Business Analyst to provide pricing insight that aligns with company objectives. This role will involve presenting analytical findings and maintaining pricing models, requiring a solid background in data analysis and financial principles.

The ideal candidate will possess an MBA or equivalent degree, along with a minimum of 7 years of relevant experience and proficiency in tools like SQL and Power BI. Strong communication and collaboration skills are necessary to translate complex data insights into clear recommendations.

Qualifications

• Minimum 7+ years of experience in data/business analytics and sales data management.
• Experience with pricing analysis and driving profit improvement initiatives.
• Strong proficiency in data visualization tools and SQL.

Responsibilities

• Translate pricing data into actionable insights.
• Lead Board Rate and Discount Guidance reviews.
• Communicate results through presentations to business leaders.
• Develop new reporting dashboards in collaboration with Pricing and Rental teams.

Skills

Data analysis

Collaboration skills

Communication skills

Financial knowledge

Problem solving

Education

MBA or equivalent master's degree

Tools

Tableau

Power BI

SQL

Job description

This role will partner with Rental leaders in delivering Pricing insight to ensure pricing and pricing strategies align with company objectives. Providing recommendations regarding board rates and price guidance that will be disseminated to field leadership via collaborative events. This will be done through persuasive presentations and easy to understand analytics. Additionally, they are responsible for maintaining training documentation, SOPs, and providing mentorship to Analysts within the group.

The role is intended for finance professionals who demonstrate strong judgment, ownership, and influence. Senior Business Analyst serve as trusted advisors, translating complex financial and operational data into clear insights that drive performance, accountability, and long‑term value creation. This role will provide analytical leadership to the Pricing team in support of the Rental business operation.

We are seeking an associate who combines strong analytical capabilities with excellent communication and collaboration skills. Successful candidates are highly organized, detail‑oriented problem solvers who are naturally curious and motivated to understand how the business operates. They demonstrate the ability to work effectively across teams, present complex information clearly and confidently, and take initiative in identifying opportunities for improvement and driving solutions.

Key Responsibilities

• Serve as the primary contact with Rental, translating pricing data into actionable insights
• Lead Board Rate and Discount Guidance reviews with Rental Leadership
• Own Penske’s Board Rate and Discount guidance models, including running on set schedule
• Maintain pricing models, troubleshoot issues and develop improvement methodologies where applicable
• Monitor and explain key pricing and operational performance indicators
• Communicate results and opportunities through clear and concise presentations to varying levels of business leaders
• Work with Pricing and Rental teams to improve existing/develop new reporting dashboards and views
• Lead ad hoc analysis and special projects that will require a high level of pricing understanding with cross functional collaboration

Qualifications

Education

• MBA or equivalent master’s degree preferred

Experience

Minimum 7+ years of experience working in diverse areas with a focus on data/business analytics, sales data management, and management interactions for driving profit improvement initiatives.

• Progressive experience in data and pricing analysis

Experience using data analytical, visualization, and data mining tools to synthesize data and information from multiple sources and turn data analytics into actionable and supportable recommendations

Technical Skills

Proficiency in utilizing Data visualization tools (Tableau, Qlik, Power BI)

Strong working knowledge of financial statements (P&L, Balance Sheet, Cash Flow)

Proficiency working with large datasets using tools such as SQL, Power Query, or similar data‑manipulation technologies

Familiarity with business intelligence and data visualization tools (e.g., Power BI, Qlik, Tableau) to communicate insights effectively

Develop persuasive verbal and documented presentations

Ability to present data findings and pricing recommendations

Physical Requirements

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The associate will be required to: read; communicate verbally and/or in written form; remember and analyze certain information; and remember and understand certain instructions or guidelines.

While performing the duties of this job, the associate may be required to stand, walk, and sit. The associate is frequently required to use hands to touch, handle, and feel, and to reach with hands and arms. The associate must be able to occasionally lift and/or move up to 25lbs/12kg.

Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.

Penske is an Equal Opportunity Employer