Senior Broadcast Insights & Analytics Lead

Nbcuniversal3; New York (NY); Hybrid; USD 120,000 - 145,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k)

Paid leave

Tuition reimbursement

Job summary

NBCUniversal is seeking a Senior Manager in Platform Distribution & Partnerships to lead the insights and analytics function, focusing on consumer viewing habits across linear and streaming platforms to inform distribution strategy. You will leverage data tools to support high-visibility projects for NBCU’s Affiliate Relations and broader teams.

The role requires 6+ years in insights/strategy, expertise in Nielsen/comScore, and advanced Excel/PowerPoint skills.

Qualifications

• 6+ years of experience in insights, strategy, consulting or a related function.
• 3+ years of experience in measurement, analytics or insights at a media company (station, network, data platform)
• Expertise in Media research platforms such as Nielsen, comScore, SNL Kagan, Adobe, Antenna
• Expert Excel skills and experience compiling, transforming, and modeling stories using large datasets
• Experience crafting compelling PowerPoint presentations that tell meaningful stories with data
• Familiarity working with visualization tools (ex. Tableau)
• Superior organizational and administrative skills with the ability to multi-task and priority work required
• Excellent verbal and written communication skills with all levels both internal and external

Responsibilities

• Responsible for supporting all ratings/data requests (recurring and ad-hoc) for Affiliate Relations team and larger Platform Distribution & Partnerships organization
• Leverage data sources to develop internal presentations and client sales materials for critical affiliate deals
• Develop frameworks for evaluating viewership of NBC/competitor content across platforms (Pay-TV, over-the-air, FAST) to shape competitive positioning
• Work with leadership, communications, PR and other teams to support the development of materials for clients and industry platforms
• Represent Affiliate Relations/Broadcast perspective when working on initiatives with vendors (i.e. Nielsen) and broader Decision Sciences organization
• Work across NBCU departments to manage platforms and databases housing key station/market information such as ratings and clearances
• Support Affiliate Reps in managing daily affiliate station relationships, with a focus on driving operational consistency

Skills

Excel

PowerPoint

Tableau

Communication

Organization

Tools

Nielsen

comScore

SNL Kagan

Adobe

Antenna

Job description

NBCUniversal is seeking a Senior Manager in Platform Distribution & Partnerships to lead the insights and analytics function, focusing on consumer viewing habits across linear and streaming platforms to inform distribution strategy. You will leverage data tools to support high-visibility projects for NBCU’s Affiliate Relations and broader teams.

The role requires 6+ years in insights/strategy, expertise in Nielsen/comScore, and advanced Excel/PowerPoint skills.