Senior Brand Writer & Voice Architect

Starbucks Corp.; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid parental leave

401(k) with employer match

Tuition assistance

Job summary

Starbucks Corp. in Seattle is seeking a lead writer for the Creative Studio to craft brand stories and product narratives that elevate the Starbucks voice globally.

You will move between hands-on writing and leading writing-forward projects, partnering with art directors, designers, and project managers to deliver high-impact omnichannel campaigns. The role requires 8+ years of writing experience, a standout portfolio, and the ability to mentor junior writers while driving standards across

Qualifications

• 8+ years of writing or copywriting experience at an agency or in-house creative team.
• Portfolio of brand storytelling, product narratives, and integrated campaign work that shows range, craft, and conceptual strength.
• Ability to shape and steward voice and tone systems, turning standards into practical guidance, feedback, and tools for other writers.
• Experience turning briefs, insights, and business priorities into strong creative concepts and copy across channels.

Responsibilities

• Write with purpose. Craft compelling brand stories and product narratives that elevate the Starbucks voice globally, with clarity and consistency across channels.
• Shape and maintain voice and tone standards, lead ongoing dialogue with writers, and serve as a hub for copy feedback, decisions, guidelines, and tools.
• Develop strategic concepts and high-quality copy for large campaigns, leading writing-forward projects and pushing the work beyond baseline expectations.
• Partner across disciplines. Work with lead art directors, ACDs, creative project managers, designers, studio leadership and cross-functional teams to shape narratives, presentations, and conceptual work.
• Make the brief better. Partner with ACDs to analyze insights, resolve gaps, define success, structure creative approaches, and articulate the logic behind copy decisions.
• Raise the creative bar. Facilitate brainstorms, critiques, and voice/tone sessions, champion stronger conceptual thinking, and translate cultural and creative trends into relevant storytelling strategies.
• Grow the craft. Mentor junior writers and consult with internal partners and external agencies on brand voice, narrative, and creative excellence.

Skills

8+ years writing

Brand storytelling portfolio

Voice and tone stewardship

Cross-functional collaboration

Presenter and facilitator

Tools

Copy feedback process

Job description

Starbucks Corp. in Seattle is seeking a lead writer for the Creative Studio to craft brand stories and product narratives that elevate the Starbucks voice globally.

You will move between hands-on writing and leading writing-forward projects, partnering with art directors, designers, and project managers to deliver high-impact omnichannel campaigns. The role requires 8+ years of writing experience, a standout portfolio, and the ability to mentor junior writers while driving standards across