Senior Brand Strategy Architect (Hybrid)

Wpp Group; New York (NY); Hybrid; USD 90,000 - 105,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

Design Bridge and Partners, part of WPP, seeks a strategic lead in brand strategy to guide mid-to-large projects from insight to execution. You will partner with design teams, mentor junior staff, and help win new business through compelling strategy modules.

This hybrid New York-based role offers a competitive salary and benefits within a globally connected agency network. You will contribute to high-impact work for premium brands and lead by example in strategic rigor.

Qualifications

• 5–7 years of brand strategy experience in premium design consultancies, brand agencies, or strategic marketing roles.
• Strong experience with consumer brands (CPG/FMCG).
• Ability to integrate digital ecosystems, social analytics, trend forecasting, and AI-powered tools into strategy workflow.
• Natural communicator with ability to present complex ideas clearly to clients and internal stakeholders.
• Core values: Creative Thinker, Inspirational People Person, Entrepreneurial Spirit.

Responsibilities

• Drive the strategic phase on mid-to-large projects and support senior leaders on global assignments.
• Bridge strategy to creative execution by working closely with design teams.
• Design and deliver inspiring briefs that push brand thinking into award-winning spaces.
• Partner with resource managers to allocate strategic talent and manage milestones.
• Mentor junior strategists and foster a collaborative team culture.
• Support pitches and new business by preparing strategy modules and competitive landscape research.

Skills

Brand strategy

Leadership

Presentation skills

Collaboration

Strategic thinking

Tools

AI-powered tools

Digital analytics

Job description

Design Bridge and Partners, part of WPP, seeks a strategic lead in brand strategy to guide mid-to-large projects from insight to execution. You will partner with design teams, mentor junior staff, and help win new business through compelling strategy modules.

This hybrid New York-based role offers a competitive salary and benefits within a globally connected agency network. You will contribute to high-impact work for premium brands and lead by example in strategic rigor.