Senior Brand & Shopper Marketing Leader

Spectrum Brands; St. Louis (MO); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work schedule

Equal Employment Opportunity employer

Job summary

Spectrum Brands is seeking a senior brand/ shopper marketing leader in the Home & Garden division based in St. Louis. You will drive brand P&L, craft integrated omnichannel campaigns, and partner with the VP Marketing to deliver growth and profitability across a portfolio including Spectracide, Hot Shot, Cutter and more.

You will lead planning, budgeting, and ROI analysis while guiding the marketing team toward data-driven decisions and consumer-focused activation across channels.

Qualifications

• Bachelor's degree in Marketing; MBA is a plus.
• 10+ years leading brand / shopper marketing strategy.
• Experience in regulated (EPA/FDA) and/or outdoor seasonal categories.

Responsibilities

• Develop strategies and in market plans that deliver brand sales, GM and profit targets at or above plan.
• Work with VP Marketing to create and launch integrated omnichannel marketing plans and growth campaigns.
• Lead communications development and planning with agencies to increase brand awareness and trial.
• Manage marketing planning, budgeting, metrics and reporting across the marketing ecosystem.
• Provide customer thought leadership and develop go-to-market plans to grow distribution and whitespace.
• Analyze sales, market share, brand health and profits to identify growth opportunities and ROI.
• Foster data-based decision making and testing and learning.
• Develop and lead new product launch execution and EPD innovation.
• Provide leadership to the marketing team and build bench strength.

Skills

Passion for Results

Consumer Led

Challenges Convention

Builds Relationships

Demonstrates Leadership

Data Based Recommendations

Customer Thought Leadership

Agility

Education

Bachelor's degree in Marketing

MBA a plus

Job description

Spectrum Brands is seeking a senior brand/ shopper marketing leader in the Home & Garden division based in St. Louis. You will drive brand P&L, craft integrated omnichannel campaigns, and partner with the VP Marketing to deliver growth and profitability across a portfolio including Spectracide, Hot Shot, Cutter and more.

You will lead planning, budgeting, and ROI analysis while guiding the marketing team toward data-driven decisions and consumer-focused activation across channels.