Brand Strategy Executive - Growth & P&L Leader

Spectrum Brands, Inc; St. Louis (MO); Hybride; USD 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Relocation assistance

Hybrid work schedule

Résumé du poste

Spectrum Brands, Inc. seeks a senior marketing leader to drive brand P&L across Home & Garden brands. You will lead omnichannel campaigns, work with the VP Marketing, and guide go-to-market plans across distribution, display and whitespace opportunities.

You will oversee budgeting, measurement and cross-functional collaboration to deliver growth in sales, GM and EBITDA targets for Spectracide, Hot Shot, Cutter, Repel and others.

Qualifications

• Bachelor's degree in Marketing, Marketing Communications or related field; MBA is a plus
• 10+ years leading brand / shopper marketing strategy and execution across portfolio of consumer brands
• Experience in regulated (EPA/FDA) and/or outdoor seasonal categories

Responsabilités

• Develop strategies and in market plans that deliver brand sales, GM and profit targets at or above plan.
• Work closely with the VP Marketing of Home and Garden and others to create and launch integrated omnichannel marketing plans and growth campaigns.
• Lead and execute communications development and planning with agencies to increase brand awareness, trial and repeat.
• Manage all aspects of marketing planning, budgeting, metrics, and reporting across the entire marketing ecosystem.
• Provide customer thought leadership and develop go-to-market plans that grow distribution and whitespace.
• Analyze sales, market share, brand health, and profits to uncover growth opportunities and drive marketing ROI.

Connaissances

Brand strategy

Omnichannel marketing

Team leadership

Data-driven decisions

Agency collaboration

Go-to-market planning

Market analysis

Budgeting & reporting

Formation

Bachelor's degree in Marketing or related field

MBA a plus

Description du poste

Spectrum Brands, Inc. seeks a senior marketing leader to drive brand P&L across Home & Garden brands. You will lead omnichannel campaigns, work with the VP Marketing, and guide go-to-market plans across distribution, display and whitespace opportunities.

You will oversee budgeting, measurement and cross-functional collaboration to deliver growth in sales, GM and EBITDA targets for Spectracide, Hot Shot, Cutter, Repel and others.