Global Brand Director, Home & Garden

Spectrum Brands, Inc; St. Louis (MO); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Spectrum Brands, Inc. is seeking a senior marketing leader to drive the Brand P&L across Home & Garden brands.

You will develop and execute integrated omnichannel plans, lead new product introductions, and partner with agencies to deliver market-leading campaigns that grow distribution and brand equity. The role requires 10+ years in brand and shopper marketing, a Bachelor's in Marketing (MBA a plus), and the ability to lead cross-functional teams in a hybrid environment based in St.

Qualifications

• Bachelor's degree in Marketing, Marketing Communications or related field; MBA is a plus.
• 10+ years leading brand / shopper marketing strategy and execution, across portfolio of consumer brands.
• Experience in regulated (EPA/FDA) and/or outdoor seasonal categories.

Responsibilities

• Develop strategies and in market plans that deliver brand sales, GM and profit targets at or above plan.
• Work with VP Marketing to create and launch integrated omnichannel marketing plans and growth campaigns.
• Lead communications development with agencies to increase brand awareness, trial and repeat.
• Manage marketing planning, budgeting, metrics, and reporting across the marketing ecosystem.
• Provide customer thought leadership to grow distribution, display and whitespace expansion.
• Analyze sales, market share, brand health, and profits to drive marketing ROI.

Skills

Brand leadership

Shopper marketing

Data-driven decisions

Cross-functional leadership

Agility

Education

Bachelor's in Marketing

MBA (a plus)

Job description

Spectrum Brands, Inc. is seeking a senior marketing leader to drive the Brand P&L across Home & Garden brands.

You will develop and execute integrated omnichannel plans, lead new product introductions, and partner with agencies to deliver market-leading campaigns that grow distribution and brand equity. The role requires 10+ years in brand and shopper marketing, a Bachelor's in Marketing (MBA a plus), and the ability to lead cross-functional teams in a hybrid environment based in St.