Senior Brand Marketing Manager - Nutrition Products

Abbott Laboratories, Limited. Saint Laurent, Québec, Canada; Columbus (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

Abbott Laboratories in Columbus, OH, seeks a Sr. Brand Manager for Similac Delivery & Performance to lead brand strategy, execution, and optimization for a key nutrition franchise.

You will own brand plans, drive performance marketing, manage end-to-end delivery across channels and customer segments, and analyze market insights to refine positioning and investment priorities. Collaboration with sales, medical, regulatory, and digital teams is essential.

Job description

Abbott Laboratories is seeking a Sr. Brand Manager for Similac Delivery & Performance to lead brand strategy, execution, and optimization for a key nutrition franchise. In this role, you will own brand plans, drive performance marketing, and manage end-to-end delivery across channels and customer segments. You will analyze market insights and campaign data to refine positioning, messaging, and investment priorities, partnering closely with sales, medical, regulatory, and digital teams. You will monitor KPIs, manage budgets, and champion innovative initiatives that strengthen Similac’s market presence and support Abbott’s mission to improve global health.