Senior Brand Marketing Manager - Men's Apparel

24 Seven Talent; Indiana; Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

24 Seven Talent is seeking a Brand Marketing Manager - Men's Products to lead development and execution of consumer-driven product marketing initiatives across a men's apparel portfolio. The role shapes positioning, messaging, and GTM strategies in collaboration with Product, Merchandising, Creative, Brand, and Strategy teams.

The ideal candidate has a strong background in apparel, fashion, or retail brand marketing with experience in integrated campaigns, seasonal launches, and cross-functional

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• 6+ years of experience in brand marketing, product marketing, or integrated marketing.
• Experience within apparel, fashion, or retail is required.
• Demonstrated experience developing consumer-focused product stories and integrated marketing campaigns.
• Strong understanding of go-to-market strategies, seasonal product launches, and campaign development.
• Experience partnering with Product, Merchandising, Creative, and cross-functional marketing teams.
• Excellent communication, presentation, organizational, and project management skills.
• Ability to influence stakeholders and manage multiple competing priorities.
• Proficiency in PowerPoint, Keynote, Excel, Word, and related business tools.

Aufgaben

• Brand Strategy & Product Storytelling: Develop consumer-focused product marketing strategies and seasonal campaigns aligned with overall brand and business objectives.
• Translate product features, benefits, and consumer insights into compelling messaging and differentiated product stories.
• Create seasonal product briefs that communicate unique selling propositions, campaign concepts, and key consumer benefits.
• Represent the voice of the consumer throughout the go-to-market (GTM) process.
• Partner with Product Design, Merchandising, and Consumer Insights teams to strengthen product positioning and storytelling.

Kenntnisse

Brand marketing

Product marketing

Integrated marketing

Go-to-market strategies

Stakeholder management

Ausbildung

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

PowerPoint

Keynote

Excel

Word

Jobbeschreibung

24 Seven Talent is seeking a Brand Marketing Manager - Men's Products to lead development and execution of consumer-driven product marketing initiatives across a men's apparel portfolio. The role shapes positioning, messaging, and GTM strategies in collaboration with Product, Merchandising, Creative, Brand, and Strategy teams.

The ideal candidate has a strong background in apparel, fashion, or retail brand marketing with experience in integrated campaigns, seasonal launches, and cross-functional