Brand Marketing Manager, Men's Apparel & Campaigns

24 Seven Talent; Dearborn (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

24 Seven Talent is seeking a Brand Marketing Manager – Men's Products to lead development and execution of consumer-driven product marketing across a men's apparel portfolio. You will shape positioning, messaging, and market launches, collaborating with Product, Merchandising, Creative, Brand, and Strategy teams.

The ideal candidate will have 6+ years in apparel/fashion or retail brand marketing, with a track record in integrated campaigns and cross-functional collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or equivalent.
• 6+ years of brand/product/integrated marketing experience.
• Experience in apparel, fashion, or retail.
• Ability to translate consumer insights into compelling product stories.
• Proficient in PowerPoint, Keynote, Excel, Word, and related business tools.

Responsibilities

• Develop consumer-focused product marketing strategies and seasonal campaigns.
• Translate product features and consumer insights into messaging and stories.
• Create seasonal briefs communicating selling propositions and concepts.
• Represent the voice of the consumer in GTM processes.
• Collaborate with Product Design, Merchandising, and Insights teams to strengthen positioning.
• Plan and execute integrated initiatives across paid media, social, PR, digital, retail, events.

Skills

Brand marketing

Product storytelling

Integrated marketing

Go-to-market strategies

Education

Bachelor's degree in Marketing

Job description

24 Seven Talent is seeking a Brand Marketing Manager – Men's Products to lead development and execution of consumer-driven product marketing across a men's apparel portfolio. You will shape positioning, messaging, and market launches, collaborating with Product, Merchandising, Creative, Brand, and Strategy teams.

The ideal candidate will have 6+ years in apparel/fashion or retail brand marketing, with a track record in integrated campaigns and cross-functional collaboration.