Senior Brand Marketing Leader: Growth & Strategy

Zenni Optical; San Francisco (CA); On-site; USD 122,000 - 152,000; Full time

Benefits offered by this job

Annual bonus

Health coverage

Life and AD&D

Disability insurance

401k match

Wellness resources

Parental leave

Fertility support

Zenni Gift Card

Wellness Coach access

Job summary

Zenni Optical is seeking a Sr. Manager, Brand Marketing to lead strategic brand growth initiatives, strengthen brand equity, and drive measurable business outcomes.

This high-impact role supports the strategic direction of brand initiatives, translates vision into execution, and delivers integrated programs that boost new customer acquisition and revenue growth. Reporting to the VP, Brand, the ideal candidate is a strategic thinker with strong business acumen, operational discipline, and the

Qualifications

• 8+ years of progressive brand marketing experience and leading integrated multi-channel campaigns.
• Proven track record building brand strategy and architecture for a parent brand or portfolio of product brands.
• Strong analytical skills translating brand goals into KPIs and data-driven strategy.
• Experience managing agencies and external partners for cohesive creative and messaging.

Responsibilities

• Lead brand marketing strategy, campaign roadmaps, and KPI reporting with senior leadership.
• Drive integrated brand campaigns to raise awareness, consideration, and conversion; measure impact.
• Evolve Zenni's brand narrative and product identity across touchpoints with agencies.
• Coordinate cross-functional partnerships across Brand, Creative, Performance Marketing, PR, Social, E-commerce, and Product.
• Mentor and develop the Brand Marketing team, instilling structure and accountability.

Skills

Brand marketing

Brand strategy

Analytics & KPIs

Agency management

Cross-functional collaboration

People management

Budget forecasting

Stakeholder management

Execution precision

Job description

Zenni Optical is seeking a Sr. Manager, Brand Marketing to lead strategic brand growth initiatives, strengthen brand equity, and drive measurable business outcomes.

This high-impact role supports the strategic direction of brand initiatives, translates vision into execution, and delivers integrated programs that boost new customer acquisition and revenue growth. Reporting to the VP, Brand, the ideal candidate is a strategic thinker with strong business acumen, operational discipline, and the