Senior, Brand Marketing

Bridgestone; Nashville (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

Bridgestone Americas, Inc. in Nashville seeks a Senior Brand Marketing professional to steward the Bridgestone brand across the Americas.

You will collaborate with cross-functional teams, agencies and partners to ensure consistent deployment of brand initiatives, activation efforts, and business needs across BSAM. The role emphasizes brand governance, content campaigns, partnerships, insights, and budget management with a focus on saliency and distinction among target audiences.

Qualifications

• Bachelor's degree in marketing or related field.
• 2-3 years experience in marketing with emphasis on brand management or marketing communications.
• Exceptional interpersonal, teamwork, and collaboration skills.
• Self-starter with ability to work independently.
• Excellent oral and written communication skills; able to present recommendations clearly.
• Strategic and creative thinker with strong problem-solving skills.
• Detail-oriented and organized with capacity to manage multiple projects.

Responsibilities

• Oversee application of brand strategy and activation playbooks across the Americas.
• Support development and adoption of brand governance tools, templates, and review processes.
• Support brand architecture initiatives to align sub-brands with Bridgestone strategy.
• Educate teams on brand guidelines, messaging frameworks, and visual identity standards.
• Serve as a brand liaison across COEs, business marketers, sales teams, agencies, and partners.
• Contribute to Bridgestone Brand West initiatives; share market learnings and ensure cohesive execution.
• Develop briefs for brand-led content and campaigns; guide production with the Content COE.
• Advise on Reason to Buy campaigns to ensure alignment with brand messaging.
• Collaborate with agency teams on strategic briefing, creative review, and delivery of campaigns.
• Manage Bridgestone branded merchandising programs and sponsorship activations.
• Support KPI development and use insights to improve brand relevance and activation impact.
• Assist in budgeting, planning, vendor coordination, and payments.

Skills

Brand management

Marketing communications

Stakeholder collaboration

Excellent communication

Self-starter

Strategic thinking

Attention to detail

Education

Bachelor's degree in marketing or related field

Job description

Company Overview

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a "Bridgestone West" strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Job Category

Sales, Marketing & Product Management

Position Summary

The Senior, Brand Marketing serves as the functional steward for the Bridgestone brand across the Americas. This role is integral to building Bridgestone Brand Power by focusing on saliency, meaning, and distinction among target audiences. As a member of the Brand and Marketing Strategy Center of Excellence (COE), this role collaborates with cross-functional teams, business units, agencies and external partners to ensure the Bridgestone brand is deployed strategically and consistently across priority brand initiatives, activation efforts, and business needs across BSAM.

Responsibilities

Brand Management & Stewardship

• Oversee the application of the Bridgestone brand strategy and What Really Matters brand activation playbook across the Americas, ensuring consistent use of the Bridgestone brand and marks.
• Support the development, maintenance, and adoption of brand governance tools, playbooks, templates, and review processes across markets, functions, agencies, and customer touchpoints.
• Support brand architecture initiatives to align sub-brands and product lines with the overall Bridgestone brand strategy.
• Support internal brand education to help teams effectively apply brand guidelines, What Really Matters principles, messaging frameworks, and visual identity standards.

Collaboration & Cross-Functional Partnership

• Serve as a brand liaison within the Brand & Marketing Strategy COE, partnering with other COEs, business marketers, retail operations, sales teams, agencies, and regional and global brand teams to drive alignment and cohesive execution of brand initiatives.
• Contribute to the broader Bridgestone Brand West agenda by sharing market learnings and collaborating across the West region to strengthen brand consistency, efficiency, and regional impact.

Content Development & Campaigns

• Develop and support strategic briefs for brand-led content and campaigns at Reason to Care and Reason to Consider levels, ensuring alignment with brand strategy, audience needs, media context, and business objectives; partner with the Content COE to guide production and delivery.
• Advise business marketing teams on Reason to Buy campaign activity to ensure alignment with brand guidelines, messaging hierarchy, and overall Bridgestone brand positioning.
• Partner with agency teams on strategic briefing, creative review, feedback consolidation, and delivery of brand-consistent campaigns and activations.

Partnerships & Activation

• Manage Bridgestone branded merchandising programs, ensuring they reflect brand standards, support strategic priorities, and strengthen visibility and engagement with key audiences.
• Partner with the OE & Prestige OE Brand Manager and Partnership & Activation team to provide brand guidance across trade shows, events, sponsorships, and other activations, ensuring alignment with brand strategy and standards.

Insights, Measurement & Continuous Improvement

• Support the development and tracking of KPIs to measure program effectiveness at the brand and business levels.
• Leverage Brand Health, consumer segmentation, audience, and campaign performance insights to develop actionable recommendations that improve brand relevance, messaging, creative development, and activation effectiveness.
• Establish feedback loops and capture post-activation learnings to identify opportunities to improve brand consistency and future brand and business outcomes.

Budget & Operational Governance

• Manage assigned Bridgestone brand budgets for the Americas, including planning support, forecasting, PO creation, vendor coordination, and timely payment.

Minimum Qualifications

• Bachelors degree and 2-3 years experience in marketing, with an emphasis on brand management or marketing communications.
• Proven ability to support the development and execution of brand strategies and campaigns across large, matrixed organizations.
• Exceptional interpersonal, teamwork, and collaboration skills.
• Self-starter with ability to work independently.
• Excellent oral and written communication skills, with the ability to present recommendations and summarize complex issues clearly and concisely.
• Strategic and creative thinker with strong problem-solving skills.
• Detail-oriented and organized, with the ability to manage multiple projects s