Product Marketing Manager

Abbott; California (MO); On-site; USD 114,000 - 228,000; Full time

Job summary

Abbott in Alameda, CA is seeking a Product Marketing Manager to drive go-to-market launches for the FreeStyle Libre portfolio. You will partner with Product, Insights, Market Access and R&D to define messaging, develop training, and create launch content to support global growth.

You will lead GTM plans, collaborate across cross-functional teams, and influence Areas and Countries to achieve launch objectives while delivering consumer and HCP marketing excellence.

Qualifications

• Bachelor’s Degree, preferably in Marketing, Business, Engineering, Life Sciences, or a related field.
• Minimum of 4+ years of experience in product marketing and/or product management in healthcare, pharmaceutical, consumer, or in a regulated industry. MBA with 2+ years of related experience will be considered.
• Ability to work effectively within a team in a fast-paced changing environment.
• Ability to lead/manage program budgets monthly, create and manage purchase orders and scope of work documents with procurement.
• Ability to lead and manage creative agencies to deliver effective Consumer and Healthcare Profession marketing materials.
• Innovative and able to think open, broadly and strategically.
• Experience in the diabetes category.

Responsibilities

• Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors, and customer needs.
• Serve as global marketing lead in new product development process, partnering with program management and development teams to define and develop next-generation products and on-market product improvements centered on meeting true user needs.
• Collaborate with key cross-functional partners to drive direction of go-to-market launch plans for new products and on-market product improvements.
• Ensure pull-through of GTM plan in partnership with Areas and Country colleagues to meet launch objectives and roll in local learnings and insights.
• Partner with the Clinical team to execute strategic publication initiatives that support new product launch and market development initiatives.
• Partner with the Medical team to execute communication strategy that highlights the clinical value proposition of the FreeStyle Libre portfolio of products.
• Develop and deliver product launch toolkits that provide impactful new product messaging and education to Area and Country commercial teams.
• Partner with Regulatory Affairs, Legal and Medical colleagues in the development and review of marketing materials to ensure competitiveness, accuracy, and compliance.

Skills

Influence management

Communication skills

Team player

Leadership

Project management

Analytical skills

Education

Bachelor’s Degree

MBA considered

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Product Marketing Manager, you will drive go-to-market launch strategy, shape and define the product in partnership with the Product, Insights, Market Access and R&D teams, deliver and ensure pull-through of the launch package for the Areas/Countries (including product training, positioning, key messaging, marketing materials, brochures and content), and be responsible for product launch success and driving growth of the FreeStyle Libre brand.

What You’ll Work On

• Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors, and customer needs

• Serve as global marketing lead in new product development process, partnering with program management and development teams to define and develop next-generation products and on-market product improvements centered on meeting true user needs

• Collaborate with key cross-functional partners (Insights, Product Management, Market Access, Strategic Planning) to drive direction of go-to-market (GTM) launch plans for new products and on-market product improvements.

• Ensure pull-through of GTM plan in partnership with Areas and Country colleagues to meet launch objectives and roll in local learnings and insights.

• Partner with the Clinical team to execute strategic publication initiatives that support new product launch and market development initiatives.

• Partner with the Medical team to execute communication strategy that highlights the clinical value proposition of the FreeStyle Libre portfolio of products. Collaborate with global and local key opinion leaders to drive penetration and new market development initiatives.

• Develop and deliver product launch toolkits that provide impactful new product messaging and education to Area and Country commercial teams, including product training, positioning, key messaging, brochures etc.

• Partner with Regulatory Affairs, Legal and Medical colleagues in the development and review of marketing materials to ensure competitiveness, accuracy, and compliance.

Key Success Factors

• Strong influence management skills—effectively influences colleagues in a wide variety geographies, cultures and functions. Uses conflict resolution skills to achieve results through cross functional groups.

• Excellent communication skills—has frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross functional groups and geographies to facilitate product related decisions. Ability to translate product, clinical and scientific information into meaningful Consumer and Healthcare Professional messaging

• Strong team player—ability to work as a key member of the global marketing team who is accountable to global strategic marketing leadership team as well as the product division and geographical marketing

• Strong leadership skills—ability to function as the marketing “lead” on product, marketing, commercial and pipeline development

• Project management skills—ability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives.

• Analytical skills—ability to develop therapy and disease models, market and customer segmentation, creative, messaging, and claims surveys

Required Qualifications

• Bachelor’s Degree, preferably in Marketing, Business, Engineering, Life Sciences, or a related field

• Minimum of 4+ years of experience in product marketing and/or product management in healthcare, pharmaceutical, consumer, or in a regulated industry. MBA with 2+ years of related experience will be considered

Preferred Qualifications

• Ability to work effectively within a team in a fast-paced changing environment

• Ability to lead/manage program budgets monthly, create and manage purchase orders and scope of work documents with procurement

• Ability to lead and manage creative agencies to deliver effective Consumer and Healthcare Profession marketing materials

• Innovative and able to think open, broadly and strategically

• Experience in the diabetes category

The base pay for this position is

$114,000.00 – $228,000.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ADC Diabetes Care

LOCATION:

United States > Alameda : 2601 Harbor Bay Parkway

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.