Senior Brand Manager – Black Label Bacon Growth

Hormel Foods; Rochester, Austin (MN, MN); On-site; USD 123,000 - 172,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) with employer match

Stock purchase plan

Paid time off

Tuition assistance for children

Job summary

Hormel Foods Corporation in Austin, MN seeks a Senior Brand Manager to lead the Black Label Bacon portfolio with a strong general management mindset. You will own the P&L, drive pricing strategies, and shape the marketing programs and product renovations to hit long‑term financial goals.

Responsibilities span brand planning, consumer insight analysis, cross‑functional leadership, and channel development, with occasional travel. A relocation package to Austin, MN may be offered.

Qualifications

• Bachelor’s degree and 5–8 years of marketing, marketing-related, or sales experience.
• MBA and 3–5 years of marketing, marketing-related, or sales experience.
• Strong analytics and business acumen.
• Demonstrated experience managing and developing direct reports.
• Applicants must not now, or at any time in the future, require sponsorship for a work visa; authorized to work in the United States.

Responsibilities

• Develops and executes the annual operating plan targets and marketing objectives to meet AOP.
• Owns the P&L and manages margins, pricing/trade strategies, and marketing budgets.
• Leads a 3-year pipeline and drives new product/line extensions based on consumer insights.
• Provides governance over portfolio reviews and resource allocation for initiatives.
• Leads channel development and collaborates with sales to grow brand presence.
• Works with agencies to plan media, promotions, and PR.
• Analyzes market trends and competitive landscape to drive recommendations.

Skills

Marketing experience

Sales experience

Analytics

Budget management

Team leadership

Cross-functional collaboration

Negotiation

Communication

Education

Bachelor’s degree + marketing/sales experience

MBA (optional)

Job description

Hormel Foods Corporation in Austin, MN seeks a Senior Brand Manager to lead the Black Label Bacon portfolio with a strong general management mindset. You will own the P&L, drive pricing strategies, and shape the marketing programs and product renovations to hit long‑term financial goals.

Responsibilities span brand planning, consumer insight analysis, cross‑functional leadership, and channel development, with occasional travel. A relocation package to Austin, MN may be offered.