Senior Brand Intelligence Manager

Jobtailor; Town of Florida (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Jobtailor seeks a senior researcher to design and execute brand health research, including surveys, tracking studies, and ad-hoc analyses. You will maintain dashboards and reporting to inform Marketing leaders about brand performance over time.

You will run media and social listening programs and build measurement frameworks to surface insights on brand presence, competitor activity, and category trends. Collaborating with Creative, Communications, Product Marketing, Campaigns, and Marketing

Qualifications

• 8+ years in market research, brand insights, or audience intelligence.
• In-house experience with B2B technology, enterprise software, or AI companies.

Responsibilities

• Design and execute brand health and perception research, including surveys, tracking studies, and ad-hoc analyses.
• Maintain dashboards and reporting frameworks to inform Marketing leaders about brand performance over time.
• Run media and social listening programs using dedicated platforms.
• Build measurement frameworks and surface insights on brand presence, competitor activity, and category trends.
• Identify methodologies for strategic research questions and execute research end to end.
• Deliver findings in forms that connect directly to business decisions.
• Triangulate primary research, secondary data, and internal data sources into integrated intelligence and recommendations.
• Partner with Creative, Communications, Product Marketing, Campaigns, and Marketing Operations.
• Ensure insights shape storytelling, strategy, and go-to-market decisions.
• Work with the Senior Director of Brand Intelligence to establish research infrastructure, measurement frameworks, and analytical practices.

Skills

Brand research

Quantitative methods

Data analysis

Excel

Media listening

Tools

Social listening platforms

Job description

Responsibilities

• Design and execute brand health and perception research, including surveys, tracking studies, and ad-hoc analyses
• Maintain dashboards and reporting frameworks to inform Marketing leaders about brand performance over time
• Run media and social listening programs using dedicated platforms
• Build measurement frameworks and surface insights on Intapp's presence, competitor activity, and category trends
• Identify methodologies for strategic research questions and execute research end to end
• Deliver findings in forms that connect directly to business decisions
• Triangulate primary research, secondary data, and internal data sources into integrated intelligence and recommendations
• Partner with Creative, Communications, Product Marketing, Campaigns, and Marketing Operations
• Ensure insights shape storytelling, strategy, and go-to-market decisions
• Work with the Senior Director of Brand Intelligence to establish research infrastructure, measurement frameworks, and analytical practices

Requirements

• 8+ years in market research, brand insights, or audience intelligence
• In-house experience with B2B technology, enterprise software, or AI companies
• Background in or adjacent to regulated industries such as legal, financial services, accounting, or consulting is a strong plus
• Proven end-to-end quantitative research skills, including questionnaire design, sampling, data collection, analysis, and reporting
• Comfort with Excel or similar tools for data manipulation
• Experience with advanced statistical methods is a plus
• Hands-on experience with media and social listening platforms
• Ability to build measurement frameworks and generate actionable insights
• Clear, audience-aware communication skills
• Track record of research that drives business decisions
• Understanding of methodologically sound studies
• Comfort working in a newly established function and building relationships without a playbook

Core Competencies

Demonstrates expertise in market research and brand insights, with a strong ability to design and execute quantitative research methodologies, build measurement frameworks, and deliver actionable insights that inform business decisions. Proficient in utilizing media and social listening platforms to enhance brand performance analysis.