Senior Brand Intelligence Manager

Intapp; North Carolina; On-site; USD 130,000 - 190,000; Full time

Benefits offered by this job

Lunches provided

Wellness program

Flexible time off

Volunteer time off

Donation matching program

Professional development

Job summary

Intapp is seeking a Senior Brand Intelligence Manager to lead brand performance measurement across markets and audiences. You will define research infrastructure, measurement frameworks, and analytics practices to support Marketing leadership in decision making.

You will collaborate with Creative, Communications, Product Marketing, Campaigns, and Marketing Operations to ensure insights influence storytelling and go-to-market strategy.

Qualifications

• 8+ years in market research, brand insights, or audience intelligence in B2B tech or AI sectors.
• AI tools are used across the research process and evaluated for relevance.
• End-to-end quantitative research skills including questionnaire design, sampling, and reporting.
• Experience with media and social listening platforms and deriving actionable insights.

Responsibilities

• Design and execute brand health and perception research and maintain dashboards and reporting.
• Run media and social listening programs and surface insights on presence and trends.
• Tackle strategic research questions and deliver findings connected to decisions.
• Triangulate primary, secondary, and internal data into integrated intelligence.
• Partner with Creative, Communications, Product Marketing, Campaigns, and Marketing Operations to shape storytelling and go-to-market decisions.

Skills

Brand research

Data storytelling

Cross-functional leadership

Analytical thinking

Communication

Education

Advanced degree in Market Research, Marketing Science, Statistics

Tools

Excel

SPSS/R

Tableau

Media listening platforms

Job description

Brand intelligence is a relatively new capability at Intapp - and this role sits at the center of building it. The Senior Brand Intelligence Manager will own how we measure, monitor, and interpret brand performance across markets and audiences, working closely with the Senior Director of Brand Intelligence to establish the research infrastructure, measurement frameworks, and analytical practices that help Marketing leaders make better decisions.

What You Will Do

• Design and execute brand health and perception research - including surveys, tracking studies, and ad-hoc analyses - and maintain the dashboards and reporting frameworks that keep Marketing leaders informed on how the brand is performing over time.
• Run media and social listening programs using dedicated platforms, building measurement frameworks and surfacing insights on Intapp's presence, competitor activity, and category trends.
• Tackle strategic research questions that don't always come with an obvious methodology. You'll identify the right approach, execute it end to end, and deliver findings in a form that connects directly to the decision at hand.
• Triangulate primary research, secondary data, and internal data sources into integrated intelligence - going beyond synthesis to reach recommendations.
• Partner with Creative, Communications, Product Marketing, Campaigns, and Marketing Operations to ensure insights shape storytelling, strategy, and go-to-market decisions.

What You Will Need

• 8+ years in market research, brand insights, or audience intelligence - with in-house B2B technology, enterprise software, or AI company experience. Background in or adjacent to regulated industries (legal, financial services, accounting, or consulting) is a strong plus.
• AI tools are part of how you work, not an add-on. You apply them across the research process - designing studies, analyzing data, synthesizing findings, and communicating results - and you're comfortable evaluating when they help and when they don't.
• Proven end-to-end quantitative research skills: questionnaire design, sampling, data collection, analysis, and reporting. Comfort with Excel or similar tools for data manipulation; experience with more advanced statistical methods is a plus.
• Hands-on experience with media and social listening platforms - not just pulling exports, but building measurement frameworks and generating actionable insights from the data.
• Clear, audience-aware communication skills. You can explain what a dataset shows, why it matters, and what to do next - and you adjust how you do that depending on whether you're talking to a brand strategist or a senior leader.
• A track record of research that drives decisions. You understand what makes a study methodologically sound, and you're skilled at navigating what stands between a finding and an action.
• Comfort working in a newly established function - identifying opportunities, building relationships, and creating impact without a playbook.
• Advanced degree in Market Research, Marketing Science, Statistics, or a related quantitative discipline is a plus, as is demonstrated quantitative expertise gained through practice.
• Experience at a vertical SaaS company serving professional services or highly regulated industries.
• Experience conducting research to support thought leadership programs (e.g., designing proprietary studies that generate media-ready findings).
• Comfort working in a matrixed organization where you're influencing without authority.

What You Will Gain

• Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.
• Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
• Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.

Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a priority. Together, we are building a company of long-term value that we can all be proud of.

Intapp provides equal employment opportunities to all qualified applicants and will make hiring decisions without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristic protected by federal, state or local laws.