Senior Brand Expression Designer (Graphic or AI)

Procter & Gamble; Cincinnati (OH); On-site; USD 110,000 - 165,000; Full time

Job summary

Procter & Gamble in Cincinnati seeks a Senior Brand Expression Designer to lead and visualize world-class consumer experiences, partnering with cross-functional teams and agency partners to execute design across brands. You will translate brand strategy into compelling design, drive portfolio evolution, mentor designers, and manage multiple initiatives with strong visual storytelling.

The role requires 5+ years of design experience, BA/BS, and proficiency in Adobe Creative Suite, with a track

Qualifications

• BA/BS in Graphic Design or similar field.
• 5+ years of full-time design work experience.
• A portfolio that demonstrates mastery in design principles and brand identity.
• Proven experience leading and mentoring designers in a fast-paced creative environment.
• Proficiency in industry-standard design tools (Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects).

Responsibilities

• Design Execution & Adaptation: Own and drive the adaptation of designs, ensuring alignment with brand standards while meeting market needs.
• Brand Equity & Visual Identity: Strengthen and apply brand equity and visual identity across programs.
• Concept Development & Portfolio Evolution: Generate design solutions and translate insights into concept development.
• Project Management: Manage multiple initiatives across different stages with strong visual storytelling.
• Collaboration & Communication: Partner with cross-functional teams and present to leadership.

Skills

Brand Design

Team Leadership

Adobe Creative Suite

2D/3D Prototyping

Design Strategy

Education

Graphic Design Degree

Tools

Photoshop

Illustrator

InDesign

After Effects

Job description

Job Description

As a Senior Brand Expression Designer, you will be responsible for leading, developing, visualizing, and executing world‑class consumer experiences for our brands. This role requires a candidate who can demonstrate their design mastery by doing hands‑on work as well as inspiring and managing agency partners.

Job Location

CINCINNATI GENERAL OFFICES

Job Description

As a Senior Brand Expression Designer, you will be responsible for leading, developing, visualizing, and executing world‑class consumer experiences for our brands. This role requires strong proficiencies in design mastery, sketching and rapid visualization, ideation, rendering, 2D & 3D prototyping, research & analysis, cross‑functional collaboration, and presentation skills.

Key Responsibilities

• Design Execution & Adaptation: Own and drive the adaptation of designs, ensuring alignment with brand standards while meeting specific market needs. This includes translating consumer needs, brand identity attributes, and visual direction into functional, beautiful, and brand‑aligned experiences. You will participate in consumer research and are expected to have a clear point of view on relevant market and design trends, consumer behavior, and the competitive landscape to inspire and guide your multifunctional teams.
• Brand Equity & Visual Identity: Execute design work that strengthens and consistently applies brand equity and visual identity across programs. Support the exploration of new collections, propositions, or sub‑brands, ensuring design outputs are on‑strategy, equity‑building, and age‑appropriate, while remaining fresh and engaging.
• Concept Development & Portfolio Evolution: Generate fresh, compelling design solutions. Monitor and synthesize cultural, visual, and category trends, translating insights into design‑relevant implications that inform concept development and portfolio evolution. Lead and support design evolution and extensions across initiatives.
• Project Management: Manage multiple initiatives and handle the complexity of projects at different stages. Ensure strong visual storytelling, consistent equity, and differentiated impact across the portfolio.
• Collaboration & Communication: Partner closely with cross‑functional teams to preserve design intent through execution. Excel in effective communication and collaboration, seamlessly integrating into teams while contributing to collective goals. Justify conceptual and directional design choices, present to leadership, and influence senior leaders.

Job Qualifications

• BA/BS in Graphic Design or similar field.
• 5+ years of full‑time design work experience (outside of freelance work).
• A portfolio that demonstrates mastery in design principles and brand identity. Your portfolio will be assessed on creative excellence, storytelling, independent ideation, problem‑solving and technical mastery.
• Proven experience leading and mentoring designers in a fast‑paced creative environment.
• Design Capability:
  • Strong foundation in Brand Expression / Graphic Design.
  • Ability to translate brand strategy into compelling design execution.
  • Proficiency in industry‑standard design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects).
  • A portfolio demonstrating strong Design Mastery in design and design adaptation, assessed on creative excellence, problem‑solving, and technical mastery.
  • Skills in design process, design briefs, design CPS, package design, design layout, and digital design to create robust design solutions.
• Ways of Working:
  • Comfortable working across multiple initiatives simultaneously.
  • Collaborative, open to feedback, and eager to learn.
  • Able to manage work with operational discipline and meet timelines.
  • Clear communicator who can articulate design intent and rationale.
• Growth Mindset:
  • Curious about culture, trends, and evolving consumer needs.
  • Actively builds design mastery and brand understanding.
  • Demonstrates readiness to grow influence and ownership over time.
• Strong project management skills with the ability to coordinate multiple projects and teams simultaneously.
• Strong communication skills with the ability to justify conceptual and directional design choices, give and receive feedback, and present to leadership.

Compensation for roles at P&G varies depending on a wide array of non‑discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e‑verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000158131

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$110,000.00 - $165,300.00 / year