Senior Brand Designer

Craft; New York (NY); On-site; USD 120,000 - 200,000; Full time

Benefits offered by this job

Equity

401(k) with match

Group term life insurance

Flexible time off

Annual company offsites

Job summary

Craft is seeking a Senior Brand Designer to own the brand system across digital, social, paid, and experiential touchpoints. You’ll deliver pixel-perfect visuals under tight timelines and collaborate with product and growth teams on launches and campaigns.

The role is positioned as a junior-to-mid with room to grow, offering mentorship in both directions and a strong emphasis on typography, identity, motion, and campaign work. Equity potential and a supportive team culture are noted.

Qualifications

• Brand system ownership across touchpoints (digital, social, paid, experiential).
• Portfolio demonstrates craftsmanship in typography and composition across identity, motion, and campaigns.
• Generalist able to set concepts and deliver end-to-end outputs across disciplines.

Responsibilities

• Own and protect the brand system across all touchpoints.
• Deliver pixel-perfect visuals and UI-led stills under tight deadlines.
• Collaborate with product and growth on launches and campaigns.
• Mentor junior designers as the team scales.

Skills

Brand design

Graphic design

Marketing design

Typography

Identity design

Motion design

Campaign design

Concept development

Job description

The product is a consumer trading app built on a deliberate idea: that on-chain trading shouldn't feel like crypto at all. It's aimed at a mainstream, non-crypto-native audience, and it's working. Now they’re on the lookout for a Senior Brand Designer to join their ranks and make some noise.

The Role

You’ll own the brand system - type, colour, lockup, layout - and protect it across every touchpoint, from digital and social to paid and experiential. The daily reality is high-volume, high-craft execution under real timelines: pixel-perfect key visuals, UI-led stills, campaign extensions, clean handoff files for motion vendors.

You'll sit between design and marketing, partnering directly with product and growth teams on launches and campaigns. This is pitched as a junior-to-mid role with room to grow ownership, and there's a stated intent to pair a senior hire with a junior one - so mentorship, in either direction, is built into how the team is scaling.

The Package

$120,000 - $200,000

Potential for equity

401(k) with match

Group term life insurance

Flexible time off

Annual company offsites

The Person

You're a good way into your brand, graphic, or marketing design career, ideally with both agency and brand-side time behind you.

Your portfolio shows genuine craft in typography and composition, and range across identity, motion, and campaign rather than one narrow specialism. You're a generalist who can both set a concept and ship it. Crypto experience isn't needed - a fresh outside perspective is the point.

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A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.