Brand Marketing Designer

MLabs; New York (NY); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Competitive base salary

Permanent, full-time employment

Collaborative and high-performing team

SoHo office in New York City

Job summary

MLabs in New York City is seeking a Brand Marketing Designer to join its GTM team on-site. You will shape the brand’s visual identity and craft high-converting content for feature launches and social campaigns.

The role emphasizes collaboration across GTM and Product, with a strong portfolio and comfort using new design tools. Motion/3D skills and DeFi familiarity are a plus.

Qualifications

• 3–5 years of professional brand or graphic design experience.
• Strong portfolio across digital media formats.
• Comfort with new design tools and workflows.
• Motion graphics or 3D experience preferred.
• Crypto trading/DeFi experience is a plus.

Responsibilities

• Develop and document the visual brand system including typography and color palettes.
• Design engaging social campaigns and feature announcements.
• Collaborate with Product Design to build cohesive brand experiences across web, mobile, and product surfaces.
• Create merchandise and offline branding concepts.

Skills

Brand system

Campaign design

Cross-functional collab

Merchandise design

Motion graphics

3D design

DeFi exposure

Job description

Location: New York, United States (Office)

On-Site| Full-time

Compensation: $130K - $150K

We are hiring on behalf of our client, a fast-growing, web3-focused fintech platform is seeking a Brand Marketing Designer to join its Go-To-Market (GTM) team in New York City. The client provides a seamless, social-first trading app designed to give users instant access to on-chain assets, top trader insights, and real-time portfolio tracking without complex external wallet setups or bridges.

Sitting at the intersection of design and growth, the Brand Marketing Designer will collaborate closely with the GTM and Product teams to craft high-converting content, including feature launches, social media campaigns, and brand initiatives. This position is responsible for stewarding, expanding, and refining the visual identity of the brand to ensure every customer touchpoint is intentional, cohesive, and visually compelling.

Key Responsibilities

• Brand System Evolution: Develop, refine, and document the visual brand system, including typography, color palettes, illustration guidelines, and broader brand identity assets.
• Campaign & Growth Design: Partner with the GTM and growth teams to design engaging, high-performing social media campaigns, feature announcements, and promotional assets.
• Cross-Functional Collaboration: Work alongside Product Design to build cohesive, delightful brand experiences across all web, mobile, and product surfaces.
• Merchandise & Creative Projects: Conceptualize and design custom merchandise, offline collateral, and creative branding concepts.

• Experience: 3–5 years of professional brand or graphic design experience, ideally within a consumer app, creative agency, or culture-forward brand.
• Portfolio: A strong portfolio demonstrating exceptional craft, systematic visual thinking, and executional range across various digital media formats.
• Technical Adaptability: Comfort with experimenting with new design tools, modern workflows, and creative techniques.
• Motion & 3D Skills (Preferred): Proficiency in motion graphics, animation, or 3D design is highly preferred.
• Industry Familiarity (Preferred): Personal experience with crypto trading or decentralized finance (DeFi) is a strong plus.

• Competitive base salary commensurate with experience.
• Permanent, full-time employment opportunity.
• Collaborative and high-performing team environment.
• Modern, spacious office culture located in Soho, New York City.

Commitment to Equality and Accessibility

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing [e-mail].

MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting [e-mail].