Senior Content Creative

Healy World; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Healy World is seeking a senior Creative Director to lead overseas gaming brand video production, crafting brand videos, UA creatives, and community content for international markets with high artistic quality and cultural resonance.

You will guide cross-functional teams and external vendors, optimize campaigns via full-funnel metrics, and maintain premium aesthetics. English and Chinese proficiency is required; Japanese is a plus. Portfolio mandatory.

Qualifications

• 5+ years of overseas gaming brand video production experience.
• Proficiency in After Effects and Premiere Pro; experience with VFX plugins.
• Strong MG and 2D animation skills; cinematic lens language.
• Bachelor’s degree or higher in relevant fields; passion for global pop culture.
• Working proficiency in Chinese and English; Japanese a plus.
• Portfolio link required upon application.

Responsibilities

• Ideation, scriptwriting, and production of brand videos, UA creatives, and community content for international markets.
• Formulate tailored creative strategies for seasonal themes and IP collaborations.
• Maintain premium international aesthetics across assets ensuring cultural resonance.
• Lead collaboration with designers, editors, and vendors to execute concepts.
• Analyze full-funnel metrics and drive rapid optimization.

Skills

Video editing

Cinematography

Strategic thinking

Bilingual English/Chinese

Education

Bachelor's degree or higher in Fine Arts/Design/Digital Media/Film

Tools

After Effects

Premiere Pro

VFX plugins

Job description

Job Description

• Creative Strategy & Production: Responsible for the ideation, scriptwriting, and production of visual assets across overseas markets, including brand videos, UA (User Acquisition) performance ad creatives, community UGC viral hooks, and app store visual storefronts (App Store / Google Play).
• Tailored Audience Campaigns: Formulate customized creative strategies aligned with seasonal themes or IP collaborations (leveraging tags such as Art, Female-oriented, Hardcore Competitive, etc.) to deliver high emotional resonance and precise visual positioning for diverse target demographics.
• Global Aesthetic Excellence: Maintain premium international aesthetic standards; strictly control color grading, composition, pacing, and visual sophistication to ensure deliverables resonate with local cultural sensibilities while firmly rejecting low-brow, low-quality, or formulaic user acquisition tropes.
• Cross-Functional & Vendor Management: Guide and collaborate with visual designers, 3D/video editors, and external vendors to execute creative concepts efficiently and at high quality; translate creative intent into structured, logical design briefs for production teams.
• Data-Driven Optimization: Routinely analyze full-funnel performance metrics (e.g., CPM, retention rates, CTR, CVR) with strong logical reasoning; agilely diagnose creative fatigue or friction points based on data, and rapidly deploy systematic iteration and optimization plans.

Job Requirements

• Industry Experience: 5+ years of experience in overseas gaming brand video production, with a deep capacity to empathize with the emotional pain points, subcultures, and nuances of players across different global regions.
• Technical Mastery & Cinematography: Highly proficient in video editing software such as After Effects and Premiere Pro, with the ability to skillfully utilize VFX plugins; expertise in Motion Graphics (MG) and 2D animation is highly preferred. Masterful command of cinematic lens language, pacing, and artistic expression.
• Strategic Thinking: Capable of providing robust logical frameworks for every creative pitch (e.g., justifying why specific visual metaphors or editing rhythms are utilized), expertly balancing the intersection of "brand identity" and "UA acquisition efficiency."
• Educational Background & Passions: Bachelor’s degree or higher in Fine Arts, Graphic Design, Digital Media, Film & Advertising, or related fields is preferred. Strong passion for and deep understanding of global pop culture, anime/manga IPs, or the Virtual YouTuber (VTuber) ecosystem is a significant plus.
• Language Skills: Professional working proficiency in Chinese and English is required; fluency in Japanese as a working language is a highly valued plus.
• Portfolio: A professional portfolio or a link to your showcase is required upon application.