Live-Action Ad Director (Performance Marketing)

Avia; Los Angeles (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

A dynamic gaming company in Los Angeles seeks an individual to produce short-form video ads for mobile games. The role involves collaborating with a Beijing-based creative team, coordinating live-action shoots, and leveraging insights into US culture. Candidates should have a strong background in advertising or related fields, experience in producing gaming ads, and fluency in English and Mandarin. This is an exciting opportunity for gaming enthusiasts with creative drive in a collaborative startup environment.

Qualifications

• 3+ years living in the US, studying or working.
• Experience in producing live-action ads for mobile games is preferred.
• Deep interest in short-form video platforms like TikTok.

Responsibilities

• Own production of short-form video ads for mobile games.
• Coordinate with US production crews for live-action shoots.
• Analyze trends and share insights on US culture with the Beijing team.

Skills

Fluent in English and Mandarin

Strong creative thinking

Excellent communication

Understanding of US culture

Data-driven mindset

Education

Bachelor’s degree in Advertising, Marketing, Film/TV Production, Broadcasting, or a related field

Job description

AviaGames aims to bring together gamers from all walks of life via the ultimate social competition gaming platform that not only provides a unique form of entertainment, but also an outlet to decompress and build connections with fellow gamers.

Based in the Bay Area, AviaGames' flagship products include Solitaire Clash, Bingo Tour, and Pocket7Games. These platforms feature more than 10 unique mobile games, allowing players to switch seamlessly among casino, puzzle, action, card, math, and brain games. Currently in a period of hyper-growth, AviaGames has recently expanded to the UK, Germany, and other European countries. Hundreds of millions of tournaments are held every month.

If you have a passion for gaming and want to be part of a fast-moving, collaborative start-up culture, AviaGames is the place for you. As we gear up for the next stage of growth and global expansion, we are looking for talented, driven and motivated individuals to join our fun, inclusive and diverse team.

What You’ll Do

• Own end-to-end production of short-form, performance-driven video ads for our mobile games across international channels (scriptwriting, on-set filming, and post-production direction).
• Partner closely with our Beijing-based creative team to execute high-quality live-action shoots in the US, including coordinating with US production crews, aligning on creative approaches, and supervising shoots on site to ensure strong delivery.
• Bring strong creative thinking and continuously develop new ad concepts based on the game’s core hooks and platform-specific best practices.
• Collaborate day-to-day with our Beijing UA (user acquisition) and video production teammates; analyze competitor creatives and trends, and regularly share insights on US culture and audience behavior to enrich our creative strategy.

What We’re Looking For

• Lived in the US for 3+ years (study or work). Fluent in both English and Mandarin, with a strong understanding of US culture, lifestyle, and audience mindset.
• Passionate about gaming and/or short-form video content.
• Bachelor’s degree (or above) in Advertising, Marketing, Film/TV Production, Broadcasting, or a related field.
• Strong communicator with excellent execution and follow-through. Comfortable collaborating across time zones and driving projects to completion with a Beijing-based team.
• Deep interest in short-form platforms and trends (e.g., TikTok/Instagram Reels/YouTube Shorts), with a strong drive to create and share.
• Preferred: 1–2 years of experience producing live-action performance ads for mobile games (UA creatives). Data-minded, goal-oriented, and comfortable iterating based on results.