Senior Brand Creative Lead – AI-Driven Campaigns

PetSmart Store Support Group, Inc.; Phoenix (AZ); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Pet-friendly environment

On-site gym

Café on-site

Childcare facilities

Volunteer opportunities

Job summary

PetSmart is seeking a Senior Manager, Brand Creative to lead high-impact brand storytelling and creative direction. You will partner with the Creative Director to shape the brand look, supervise 2–5 designers, and steward campaigns across digital and physical channels.

You will drive AI-enabled workflows, own creative quality, and mentor teams while collaborating with Marketing, Merchandising, and eCommerce to ensure cohesive experiences.

Qualifications

• 6–10+ years of creative experience in retail, lifestyle, or consumer brands.
• 4+ years leading or managing creative teams (Senior Manager, Associate Creative Director).
• Proven ability to balance creative vision with operational rigor.
• Excellent communication, storytelling, and executive-level presentation skills.
• Demonstrated experience art-directing photo and video shoots, including pre-production, on-set direction, and post-production.

Responsibilities

• Lead and elevate brand campaigns across digital and physical channels.
• Define, protect, and evolve PetSmart’s brand look, feel, and creative standards with the Creative Director.
• Shaping ideas into executable concepts in brainstorming sessions.
• Design work and art-direct campaigns from concept through post-production.
• Own creative quality, consistency, and storytelling across all brand work.
• Mentor and allocate work for 2–5 designers and art directors.
• Drive AI utilization, automation, and modern production workflows to improve efficiency and scale.
• Stay ahead of trends to keep PetSmart’s brand work fresh and differentiated.

Skills

Brand storytelling

Creative leadership

Art direction

Executive presentation

Collaboration

AI workflows

Tools

Adobe Creative Suite

Figma

Modern production tools

Job description

PetSmart is seeking a Senior Manager, Brand Creative to lead high-impact brand storytelling and creative direction. You will partner with the Creative Director to shape the brand look, supervise 2–5 designers, and steward campaigns across digital and physical channels.

You will drive AI-enabled workflows, own creative quality, and mentor teams while collaborating with Marketing, Merchandising, and eCommerce to ensure cohesive experiences.