Senior Brand Copywriter

Skill; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Skill is seeking a Brand Storyteller and Content Copywriter to shape and amplify our brand voice across website, product launches, emails, social and ads. You will translate complex fintech concepts into clear narratives that educate and engage a broad audience.

You will collaborate with leadership, marketing, design, and product teams to define foundational messaging in your first 90 days and build assets that power all customer communications.

Qualifications

• 4+ years of copywriting, content marketing, or brand storytelling.
• Excellent writing, editing, and proofreading, with meticulous attention to detail.
• Experience writing for fintech, payments, digital assets, SaaS, or technology companies.
• Ability to simplify highly complex topics into universally understandable language.
• A compelling portfolio showcasing high-quality storytelling and impactful brand campaigns.

Responsibilities

• Develop the overall brand voice and messaging framework.
• Craft compelling website copy, landing pages, and product messaging that converts.
• Design impactful campaign messaging for new product launches.
• Capture and tell authentic customer success stories and real-world use cases.
• Write engaging scripts for videos, podcasts, advertisements, and social media content.
• Transform intricate digital asset and fintech concepts into clear, digestible content.
• Partner with designers to create high-performing marketing assets that captivate.
• Develop and execute effective email campaigns and lifecycle marketing content.
• Establish messaging frameworks for new features and rewards programs.
• Ensure absolute consistency in brand voice across all platforms and communications.
• Conduct thorough competitive research to identify unique opportunities for brand differentiation.

Skills

Brand storytelling

Copywriting

Content marketing

SEO

Editing & proofreading

Fintech knowledge

Portfolio development

Lifecycle marketing

UX writing

Job description

Are you ready to shape the future of digital finance and leave an indelible mark on how millions interact with cutting-edge financial technologies? This dynamic role, offered in partnership with Aquent, a leading talent solutions partner, provides an unparalleled opportunity to translate complex concepts into engaging narratives that build trust and drive adoption for a brand poised for massive growth. You will profoundly impact user understanding and engagement, directly contributing to the evolution of finance.

About the Company

This pioneering company operates at the intersection of fintech and digital assets, dedicated to demystifying complex financial concepts and making them accessible to a broad audience. Their mission is to build a brand people trust by creating intuitive solutions that integrate digital assets into everyday life. Join a team that values compelling storytelling as much as groundbreaking technology, and help define the future of finance.

About the Role

We are seeking an exceptional Brand Storyteller and Content Copywriter who will be instrumental in defining and amplifying the brand's voice. This isn't just about writing; it's about crafting a narrative that inspires, educates, and empowers users. You will be a key player, collaborating closely with leadership, marketing, design, and product teams to translate groundbreaking financial innovations into clear, engaging, and memorable experiences. If you are passionate about building brands that resonate deeply with their audience, much like the world's most iconic companies, then this is the opportunity to leave your indelible mark. In your first 90 days, you will play a pivotal role in defining the brand's distinctive voice, creating foundational messaging that powers the website, product launches, paid advertising, email campaigns, social media, and all customer communications. Your work will directly contribute to helping millions understand the practical application of digital assets in everyday life.

Key Responsibilities

• Develop the overall brand voice and messaging framework.
• Craft compelling website copy, landing pages, and product messaging that converts.
• Design impactful campaign messaging for new product launches.
• Capture and tell authentic customer success stories and real-world use cases.
• Write engaging scripts for videos, podcasts, advertisements, and social media content.
• Transform intricate digital asset and fintech concepts into clear, digestible, and engaging content.
• Partner with designers to create high-performing marketing assets that captivate.
• Develop and execute effective email campaigns and lifecycle marketing content.
• Establish messaging frameworks for new features and rewards programs.
• Ensure absolute consistency in brand voice across all platforms and communications.
• Conduct thorough competitive research to identify unique opportunities for brand differentiation.

Required Skills & Experience

• 4+ years of professional experience in copywriting, content marketing, or brand storytelling.
• Exceptional command of writing, editing, and proofreading, with meticulous attention to detail.
• Demonstrated experience writing for fintech, payments, digital assets, SaaS, or technology companies.
• Proven ability to simplify highly complex topics into universally understandable language.
• A strong grasp of marketing psychology and the intricacies of customer journeys.
• A compelling portfolio showcasing high-quality storytelling and impactful brand campaigns.
• Familiarity with SEO principles and digital marketing best practices.

Bonus Skills That Set You Apart

• Direct experience with digital assets or Web3 concepts.
• Background in product marketing.
• Proficiency in video scriptwriting.
• Experience leveraging AI-assisted content creation tools.
• Ability to develop engaging social media campaigns.
• Familiarity with email marketing platforms.
• Expertise in UX writing and product copy.
• Experience thriving in a startup environment.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.