Senior Brand Copywriter

Socotra, Inc.; San Francisco (CA); Hybrid; USD 122,000 - 138,000; Full time

Job summary

A leading company in financial services, located in San Francisco, is seeking a talented Sr Brand Copywriter. This role involves significant contributions to marketing strategies and brand identity by crafting compelling narratives that resonate with consumers. Ideal candidates will bring a wealth of experience in B2C copywriting, alongside expertise in SEO and creative ideation.

Benefits

Health, Dental, & Vision benefits

Mac computers with work-from-home stipend

Monthly internet and phone reimbursement

Employee Stock Purchase Plan

401(k) plan with company match

Robust tuition reimbursement program

$1,000 travel perk on each Earnie-versary

Competitive annual PTO

Competitive parental leave

Qualifications

• 5+ years of B2C copywriting experience in agency or in-house.
• Experience in consumer financial services is a plus.
• Diverse portfolio in web, advertising, email, and product.

Responsibilities

• Lead copy development across Lifecycle, Performance Marketing, and Web channels.
• Shape and evolve brand voice guidelines based on data.
• Partner with Product Marketing to balance objectives with brand-building.

Skills

B2C copywriting

SEO principles

Communication

Job description

Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.

We build tools that help people feel in control of their financial future, including:

• Private student loans - low rates, people-first service, and flexible payments.
• Student loan refinancing - break free from high-interest rates or monthly payments.
• Scholarships - access to thousands of scholarships to help students pay less.

Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together!

The Sr Brand Copywriter position will report to the Head of Brand & Content.

As the Sr Brand Copywriter, you will:

• Lead copy development across Lifecycle, Performance Marketing, and Web channels to drive customer engagement and conversion
• Shape and evolve brand voice guidelines based on performance data and market research
• Contribute to business strategy through brand-focused initiatives and creative solutions
• Partner with Product Marketing to balance business objectives with brand-building goals
• Develop compelling marketing copy that educates consumers about financial services value propositions
• Drive creative ideation and execution for marketing campaigns across channels
• Create and optimize content for digital marketing, web, email, product, and offline advertising
• Lead copy-testing initiatives to continuously improve creative performance
• Collaborate with designers to create cohesive marketing assets that strengthen brand identity

About You:

• 5+ years of B2C copywriting experience in either an agency or in-house creative team
• Experience writing on consumer financial services is a plus
• Possess a diverse portfolio of copy examples including the web, advertising, email, and product
• Ability to balance business objectives with user needs and team needs
• Experience working with Product, Design, and Lifecycle Marketing teams to optimize and A/B test copy across the funnel and end-to-end customer experience
• Ability to adapt copy tone of voice to align with various audiences
• Self-driven, organized, detail-oriented, and able to multitask in a dynamic environment
• Understanding of SEO principles
• Experience working with content management systems is a plus
• A savvy communicator who can distill complex concepts into clear and compelling messaging
• Work well within a team structure
• Demonstrate the ability to lead a project and ability to write copy that materially delivers revenue and results
• Willingness to travel to the Oakland office monthly to collaborate with other Earnies.

Where:

• This role will be based in the San Francisco Bay Area.
• While you’ll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face! We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together!

#LI-GA1

A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salarybased on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation,candidate locationand budget. This range may be modified in the future.

Pay Range

$122,000—$138,000 USD

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave

What Makes an Earnie:

At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:

• Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
• Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.
• Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.
• Lead Together: Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
• Don’t Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.