Senior Brand Copy & Campaign Lead

Royal Caribbean Group; Miami (FL); On-site; USD 95,000 - 135,000; Full time

Job summary

Royal Caribbean Group is seeking a Lead Copy to drive strategic messaging and creative concepts across multiple channels from our Miami office. You will shape brand tone, guide campaigns, and collaborate with Marketing, Sales, and Executive leadership to deliver high-quality communications aligned with business goals.

The role demands expert copywriting, editing, and a portfolio demonstrating versatility across print, digital, and non-traditional media.

Qualifications

• Bachelor's degree in Marketing, Advertising, Journalism, English or related field.
• 5-7 years of experience in advertising/visual design or related field.
• Experience managing/directing other creatives is a plus, but not required.
• Excellent copywriting, editing, and proofreading skills, as well as a deep knowledge of English grammar and punctuation.
• Portfolio of impressive real-world work samples showcasing versatility and mastery of brand tone across print, digital, and non-traditional media.
• Meticulous attention to detail, clear and concise communication, and a commitment to producing high-quality work within deadlines.
• Familiarity with print, non-traditional, and online media.
• Strong working knowledge of brand development and the creative process.
• Ability to both lead and collaborate on projects from concept to completion, applying best practices and ensuring alignment with strategic goals.
• Proficiency in software applications including Microsoft Office, and familiarity with both Mac and Windows environments.
• Passion, integrity, drive, and energy.

Responsibilities

• Elevate and explore copy, messaging and creative possibilities to ensure the brand maintains an evolving presence in the marketplace, balancing innovation with adherence to brand guidelines.
• Concept and develop cohesive marketing campaigns assets and creative materials across digital and traditional advertising channels to achieve business goals and advance brand.
• Create impactful messaging that is on-brand and drives the continuous evolution of the brand's tone, from conception through execution.
• Ensure consistent brand voice across all creative materials and channels, through ongoing development and implementation of brand guidelines. Ensure adherence to brand guidelines.
• Collaborate with internal departments, external agencies, and global teams to ensure creative work aligns with business objectives and brand standards.
• Develop strategic messaging for overarching campaigns while preserving brand voice.
• Produce a full range of print and digital assets for divisions companywide, including Marketing, Sales, Operations, Product Development, and other departments.
• Partner with fellow creatives to devise multiple conceptual options that meet business needs.
• Confidently and effectively present creative work to key stakeholders, including internal management and executive leadership.
• Ensure final materials are accurate, of the highest quality, and comply with governing laws.
• Manage multiple project timelines in a fast-paced environment, maintaining clear communication and adherence to deadlines.
• Collaborate with internal departments, external agencies, and global teams to ensure efficient asset distribution and minimize work redundancy.
• Motivate fellow creative team members to find creative solutions within time, budget, and project volume.
• Provide daily feedback and forward-looking direction to support fellow creatives and more junior team members as needed.
• Identify opportunities to drive efficiencies, reduce costs, and improve return on investment.
• Adapt to additional responsibilities as assigned by management, demonstrating flexibility and a proactive approach.
• Perform other duties as required.

Skills

Copywriting

Editing

Brand Strategy

Leadership

Communication

Attention to detail

Project management

Team collaboration

Education

Bachelor's degree in Marketing/Advertising/Journalism/English

Tools

Microsoft Office

Job description

Royal Caribbean Group is seeking a Lead Copy to drive strategic messaging and creative concepts across multiple channels from our Miami office. You will shape brand tone, guide campaigns, and collaborate with Marketing, Sales, and Executive leadership to deliver high-quality communications aligned with business goals.

The role demands expert copywriting, editing, and a portfolio demonstrating versatility across print, digital, and non-traditional media.