Senior Brand Campaigns & Communications Lead

nandosrestgroup; Washington (District of Columbia); On-site; USD 100,000 - 143,000; Full time

Job summary

Nando's, headquartered in the United States, seeks a Senior Manager, Integrated Brand Campaigns & Communications. You will lead the development and execution of integrated marketing campaigns across creative, social, PR, influencer, experiential, and communications channels to strengthen brand equity and drive growth.

Reporting to the Senior Director, Integrated Brand & Commercial Marketing, you will ensure campaigns are insight-led, culturally relevant, and aligned with brand priorities.

Qualifications

• Bachelor's degree or higher in marketing, business, communications, or related field.
• Proven experience leading integrated marketing campaigns.
• Strong agency management and stakeholder management capabilities.
• Demonstrated ability to influence across multiple functions and disciplines.

Responsibilities

• Lead the development and execution of integrated marketing campaigns from strategic brief through launch and post-campaign evaluation.
• Translate consumer insights, cultural trends, and business priorities into integrated campaign strategies.
• Develop communications plans that align creative, media, social, PR, influencer, experiential, and digital channels.
• Ensure campaigns deliver a consistent and cohesive consumer experience across all touchpoints.
• Lead day-to-day relationships with creative, PR, influencer, and production agencies.
• Champion a distinctive and consistent Nando's brand voice across all consumer-facing communications.
• Provide creative feedback that strengthens storytelling, visual identity, and campaign effectiveness.
• Support the development of high-quality creative assets aligned with brand standards.
• Lead integrated social content planning and campaign activation across owned channels.
• Develop influencer and partnership strategies that expand reach and engagement.
• Partner with PR agencies to deliver earned media opportunities that support campaign objectives.
• Monitor social, influencer, and PR performance and optimize future efforts based on learnings.
• Lead experiential marketing programs, community activations, partnerships, and promotional events.
• Create memorable brand experiences that strengthen consumer connection to the brand.
• Evaluate activation performance and apply learnings to future programs.
• Ensure experiential efforts support broader marketing and commercial objectives.
• Partner closely with Commercial Marketing, Digital, CRM, Operations, and agency partners.
• Facilitate campaign planning, launch readiness, and post-launch reviews.
• Support organizational alignment around campaign priorities and execution.
• Drive continuous improvement through performance measurement and insight application.
• Monitor campaign performance and key marketing metrics.
• Analyze consumer insights, behavioral trends, and campaign effectiveness.
• Develop recommendations that improve future marketing investments and business outcomes.
• Share learnings and best practices across the marketing organization.

Skills

Integrated marketing leadership

Agency management

Cross-functional collaboration

Strategic thinking

Communication

Education

Bachelor's degree in marketing, Business, Communications, or related field

Job description

Nando's, headquartered in the United States, seeks a Senior Manager, Integrated Brand Campaigns & Communications. You will lead the development and execution of integrated marketing campaigns across creative, social, PR, influencer, experiential, and communications channels to strengthen brand equity and drive growth.

Reporting to the Senior Director, Integrated Brand & Commercial Marketing, you will ensure campaigns are insight-led, culturally relevant, and aligned with brand priorities.