Senior Brand Architect, Grocery & Sustainability

Amazon Inc.; Austin (TX); On-site; USD 142,000 - 192,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon in Austin, TX is seeking a Senior Brand Strategist to own brand strategy across WWGS banners, shaping positioning and narratives for Whole Foods Market and Amazon Grocery. Partner with cross-functional teams to drive brand excellence and measurable business outcomes.

You will lead with data-driven insights, develop governance and messaging architecture, and influence roadmaps while thriving in a fast-paced, collaborative environment.

Qualifications

• Bachelor's degree in marketing, communications, or equivalent.
• 9+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience driving direction and alignment with cross-functional teams.
• Excellent written and verbal communication skills.

Responsibilities

• Use insights and data to author, revise and/or update coherent strategies and positioning frameworks for all WWGS banners and brands (as needed).
• Own and up-level brand guidelines, strategic narratives, partnership tenets, and messaging architecture for all grocery brands, keeping them current as the market and the business evolves.
• Contribute perspective to cadenced reporting and narratives (MBR, QBR, PR/FAQ) and present brand performance insights to senior leaders.
• Earn trust with stakeholders and proactively influence partner team roadmaps and outputs ensuring brand coherence across all touchpoints.
• Partner with diverse stakeholder teams to shape campaign narratives, validate concepts, and drive brand alignment from ideation through execution.
• Elevate the quality of marketing creative to reflect brand differentiators and drive customer relevance.

Skills

Brand strategy

Data-driven marketing

Stakeholder management

Storytelling

Education

Bachelor's degree in marketing, communications, or equivalent

Tools

Excel

Tableau

Job description

Amazon in Austin, TX is seeking a Senior Brand Strategist to own brand strategy across WWGS banners, shaping positioning and narratives for Whole Foods Market and Amazon Grocery. Partner with cross-functional teams to drive brand excellence and measurable business outcomes.

You will lead with data-driven insights, develop governance and messaging architecture, and influence roadmaps while thriving in a fast-paced, collaborative environment.