Senior BI Analyst: Marketing Insights & Strategy

Viral Nation; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

Viral Nation is seeking a Senior Analyst to join our dynamic Business Intelligence team in Chicago, focusing on marketing analytics, campaign optimization, and ROI growth through advanced insights generation.

The role requires 5+ years in marketing analytics, proficiency with Python/SQL/R and BI tools (Looker/Looker Studio), and strong communication skills to partner with cross-functional teams.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field.
• 5+ years of experience in marketing analytics, data analysis, or related roles. Marketing agency work experience preferred.
• Experience with DSPs, Paid Media, and social media platforms preferred.
• Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
• Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical audiences.

Responsibilities

• Lead the development and delivery of strategic reports and insights, translating complex data into actionable recommendations that drive business growth and marketing optimization.
• Conduct advanced analysis and modeling using both primary and secondary research methods to uncover trends, opportunities, and performance drivers.
• Act as a strategic partner to cross-functional teams, providing data-driven recommendations to support key business initiatives and decision-making.
• Develop and optimize sophisticated dashboards and reporting frameworks using BI tools to enable leadership with real-time, actionable insights.
• Ensure data governance and compliance, collaborating with technology, product, and data engineering teams to maintain data integrity and regulatory standards.
• Drive process improvements and innovation, identifying opportunities to enhance analytical capabilities, streamline workflows, and implement best practices.
• Manage and consolidate data from diverse sources, ensuring comprehensive and high-quality inputs for business analysis and strategic planning.
• Provide mentorship and guidance to junior team members, fostering knowledge sharing and skill development across the team.
• Stay ahead of industry trends and emerging technologies, leveraging insights to provide thought leadership and shape future business strategies.
• Lead stakeholder engagements, effectively communicating insights, recommendations, and complex data concepts to non-technical audiences at various organizational levels.

Skills

Marketing analytics

Data analysis

Python

SQL

R

Looker

Looker Studio

Communication

Project management

Education

Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field

Master's degree preferred

Tools

Looker

Looker Studio

Python

SQL

R

Job description

Viral Nation is seeking a Senior Analyst to join our dynamic Business Intelligence team in Chicago, focusing on marketing analytics, campaign optimization, and ROI growth through advanced insights generation.

The role requires 5+ years in marketing analytics, proficiency with Python/SQL/R and BI tools (Looker/Looker Studio), and strong communication skills to partner with cross-functional teams.