Senior B2C Engagement & Retention Leader

Zola; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Job summary

Zola is looking for a Senior Manager, B2C Engagement & Retention based in NYC to enhance our communication with couples throughout their wedding planning journey. This role involves strategizing and evolving our multichannel marketing program to improve personalization and engagement.

The ideal candidate will have 7-9 years in B2C marketing and experience in managing direct reports. The position offers a salary range of $120,000-$130,000 and will be hybrid at our NYC office.

Qualifications

• 7-9 years in a B2C marketing role with ownership over a customer-facing program.
• Demonstrated track record in driving engagement or retention metrics.
• Comfort with ambiguity and willingness to innovate.

Responsibilities

• Own the strategy for customer communication across the planning journey.
• Build a multi-channel program that evolves with customer needs.
• Run a rigorous experimentation program to test and analyze results.

Skills

B2C marketing experience

Analytical skills

Pattern recognition

Leadership

Experience with CRM platforms

Tools

Iterable

Braze

Looker

Job description

Zola is looking for a Senior Manager, B2C Engagement & Retention based in NYC to enhance our communication with couples throughout their wedding planning journey. This role involves strategizing and evolving our multichannel marketing program to improve personalization and engagement.

The ideal candidate will have 7-9 years in B2C marketing and experience in managing direct reports. The position offers a salary range of $120,000-$130,000 and will be hybrid at our NYC office.