Senior SMC Marketing Specialist (Paid Media)

Snap Inc.; San Francisco (CA); On-site; USD 100,000 - 176,000; Full time

Benefits offered by this job

Equity in RSUs

Parental leave

Comprehensive medical coverage

Mental health support

Job summary

Snap Inc. is seeking a Senior Marketing Specialist, Paid Media to lead global paid media initiatives within the SMB Customer organization. You will set up, optimize campaigns across social and display, manage budgets, and collaborate with Content, Design, Lifecycle Marketing, and Business Development.

The role emphasizes data-driven decision making, A/B testing, and use of tracking signals (CAPI). The base salary ranges by location in California and other zones, with RSU equity, generous

Qualifications

• Bachelor's degree or equivalent years of experience.
• 5+ years of hands-on experience managing digital media campaigns, preferably at a tech company or digital agency.

Responsibilities

• Set up, execute and optimize campaigns across paid social and display channels to generate qualified Medium advertiser demand for BD.
• Monitor campaigns daily, manage budgets and recommend improvements to targeting, bidding and spend.
• Execute A/B experiments across audiences, creative, formats and platform features to improve performance.
• Partner with Content, Design, Lifecycle Marketing and BD to connect paid campaigns with relevant creative, retargeting and follow-up.
• Work with Engineering and Data Science to improve conversion tracking and use CAPI signals for campaign optimization.
• Produce weekly performance reports covering qualified accounts, completed BD meetings, pipeline and campaign efficiency.
• Use attribution, incrementality testing, ROAS and marginal ROAS to guide optimization and investment recommendations.
• Identify opportunities for market and platform expansion, including tests across emerging channels.
• Stay current on industry trends, technical updates and best practices.

Skills

Campaign setup

Audience targeting

Budget management

Optimization

A/B testing

Cross-functional collaboration

Analytics

Digital marketing KPIs

CAPI & measurement

Excel

Education

Bachelor's degree or equivalent

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

LinkedIn Ads

CAPI

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
We’re looking for a Senior Marketing Specialist, Paid Media to join Snap Inc.’s global Small and Medium Customers (SMC) organization. The ideal candidate is a data-driven B2B marketer with hands-on experience running global campaigns, testing audiences and creative, and optimizing for qualified accounts, meetings, pipeline, monthly active users or advertisers, and ROAS.
What you’ll do

• Set up, execute and optimize campaigns across paid social and display channels to generate qualified Medium advertiser demand for BD.
• Monitor campaigns daily, manage budgets and recommend improvements to targeting, bidding and spend.
• Execute A/B experiments across audiences, creative, formats and platform features to improve performance.
• Partner with Content, Design, Lifecycle Marketing and BD to connect paid campaigns with relevant creative, retargeting and follow-up.
• Work with Engineering and Data Science to improve conversion tracking and use CAPI signals for campaign optimization.
• Produce weekly performance reports covering qualified accounts, completed BD meetings, pipeline and campaign efficiency.
• Use attribution, incrementality testing, ROAS and marginal ROAS to guide optimization and investment recommendations.
• Identify opportunities for market and platform expansion, including tests across emerging channels.
• Stay current on industry trends, technical updates and best practices.
  

Knowledge, Skills & Abilities

• Strong hands-on campaign setup, audience targeting, budget management and optimization skills.
• Understanding of CAPI, conversion signals and measurement, with the ability to explain results and recommend changes.
• Strong understanding of digital marketing principles, techniques, and best practices, as well as digital marketing KPIs
• Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Ability to adapt to changing priorities and comfort with ambiguity
• Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns, projects, etc., simultaneously
• Effective communication and collaboration skills, with the ability to work cross-functionally
• Creative thinking and problem-solving abilities to drive continuous improvement and innovation in digital marketing strategies and tactics
• Proven track record of driving results and achieving performance goals through digital media initiatives
• Advanced understanding and strong familiarity with ads platforms including Google, Meta, TikTok, Snapchat, and LinkedIn
• Strong analytical skills and comfort with Microsoft Excel
  

Minimum Qualifications

• Bachelor's degree or equivalent years of experience
• 5+ years of hands-on experience managing digital media campaigns, preferably at a tech company or digital agency
  

Preferred Qualifications

• Experience in B2B marketing
• Experience executing global digital media campaigns
• Familiarity with conversion tracking and tag management
• Passion for change, Snapchat, and creativity!
  

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $118,000-$176,000 annually.

Zone B:

The base salary range for this position is $112,000-$167,000 annually.

Zone C:

The base salary range for this position is $100,000-$150,000 annually.

This position is eligible for equity in the form of RSUs.

If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.