Senior B2B Lifecycle Marketing Leader

Amazon; Seattle (WA); On-site; USD 118,000 - 160,000; Full time

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Job summary

Amazon Supply Chain Services (ASCS) seeks a Sr. Lifecycle Marketing Manager to scale a global, multi-channel B2B communications program across email, web messaging, banners and notifications.

You will own the end-to-end customer journey, optimize audience strategy, and drive activation, retention, and loyalty with measurement-based improvements. In this role you will define lifecycle strategy, build journeys, collaborate with marketing, product, events and creative teams, and deliver

Qualifications

• 6+ years of professional non-internship marketing experience
• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs

Responsibilities

• Lead the development and execution of cross-channel lifecycle strategies that drive conversion, activation, retention, and long-term loyalty.
• Map out and maintain the entire lifecycle marketing roadmap, including email automation and cross-channel journeys, and build associated journey flows.
• Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement multi-channel communication strategies.
• Synthesize reporting and insights to make adjustments to audience strategy, cadence and frequency, across email and other owned channels.
• Develop and bar raise rich, high-quality content for email, banners etc. to maximize engagement.
• Create evergreen programs with continuous testing and optimization to iteratively improve reach, scale engagement (open rates, click through rates etc.), drive consideration and adoption.
• Communicate regularly with stakeholders regarding key test results and the status of major initiatives, providing recommendations on strategic shifts and prioritization.
• Collaborate with the integrated marketing, product marketing, events, and creative teams to ensure messaging aligns with brand strategy and campaign priorities.

Skills

Marketing experience

Data-driven

Excel/Tableau

Cross-functional programs

Acquisition marketing

Tools

Marketo

Pardot

Salesforce

Job description

Amazon Supply Chain Services (ASCS) seeks a Sr. Lifecycle Marketing Manager to scale a global, multi-channel B2B communications program across email, web messaging, banners and notifications.

You will own the end-to-end customer journey, optimize audience strategy, and drive activation, retention, and loyalty with measurement-based improvements. In this role you will define lifecycle strategy, build journeys, collaborate with marketing, product, events and creative teams, and deliver