Senior AVP, Brand, Marketing & Creative Strategy

Fashion Institute of Technology; New York (NY); On-site; USD 225,000 - 255,000; Full time

Job summary

The Fashion Institute of Technology seeks an Associate Vice President of Marketing, Brand and Creative Services to lead its integrated marketing communications program, directing brand strategy and multisector teams in creative, performance/CRM, and digital/social marketing.

Reporting to the CMO and collaborating with senior campus leaders, the AVP will set goals and KPIs, manage budgets, guide publications and campaigns, and advance FIT's institutional image to support recruitment, enrollment,

Qualifications

• Bachelor's degree required.
• Minimum of 15 years of progressively responsible experience in creative direction, advertising, marketing and communications, publications management, web design, and strategy including at least 8 years at a management and supervisory level.

Responsibilities

• Lead and manage the Brand and Creative Services teams, including brand development, writing/editing, storytelling, design, web design, advertising, and media production.
• Oversee the Performance & CRM Marketing team with paid media strategy, analytics, CRM platform management, enrollment funnel optimization, A/B testing, and KPI reporting.
• Lead the Digital & Social team on website strategy, SEO/SEM, social content, and emerging search practices.
• Drive audience development initiatives to broaden FIT's reach and brand awareness across multiple platforms and audiences.
• Set integrated goals and KPIs for all marketing functions to ensure a unified brand voice and measurable outcomes.
• Direct internal communications and participate in crisis communications planning; advise college units on marketing directions.

Skills

Brand management

Creative direction

Marketing strategy

Team leadership

Digital marketing

Education

Bachelor's degree

Job description

The Fashion Institute of Technology seeks an Associate Vice President of Marketing, Brand and Creative Services to lead its integrated marketing communications program, directing brand strategy and multisector teams in creative, performance/CRM, and digital/social marketing.

Reporting to the CMO and collaborating with senior campus leaders, the AVP will set goals and KPIs, manage budgets, guide publications and campaigns, and advance FIT's institutional image to support recruitment, enrollment,