Senior Automotive Social Publishing Manager

Adelphi Group; Birmingham (MI); On-site; USD 80,000 - 95,000; Full time

Job summary

Weber Shandwick seeks a Senior Manager, Social Publishing to lead a major automotive client. You will be the primary contact for client and agency partners, guiding asset strategy from ideation to delivery and publishing across platforms.

You’ll manage projects end-to-end, interact with clients, advise on social media strategies, and mentor junior team members. This role requires strong leadership and a track record in digital content and analytics.

Qualifications

• BA or BS in communications or related field.
• 4-6 years of related social media experience.
• Possess high-level proficiency in social media platforms and inherent curiosity about emerging platforms.
• Experience with cutting‑edge platforms and techniques and explain the "why this matters" to client at a strategic level.
• Work well within highly collaborative, multidisciplinary teams – ability to run a team, control timelines, routing for approvals, anticipating issues and solving problems.
• Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level.
• Ability to think critically about account work and solve problems.
• Experience with the social and digital ecosystem and ability to organize multi‑faceted programs.

Responsibilities

• Lead client communications with supervision from manager and reliably represent agency to both internal and external stakeholders
• Track status of account activities and take a lead role in proactively sharing updates with clients
• Lead status meetings and maintain consistent touchpoints across the broader IAT and client teams
• Develop social and digital content strategies based on the client’s brand message, voice, objectives and target audiences
• Provide creative and strategic input on social and digital projects
• Support and brief large and diverse Community Management teams as they relate to strategic objectives
• Work with Analysts to interpret results from reports for continuous optimization of the account
• Monitor trends in social networks to adjust strategy and content
• Identify business opportunities and develop the right solution
• Take the lead in front of clients and provide a strategic POV
• Provide thought leadership on social media and AI-driven content creation
• Be willing to engage in community management, content publishing, trend reports, client meetings and related activities

Skills

Social media management

Client communications

Project management

Strategic thinking

Team leadership

Content strategy

Analytical mindset

Education

BA/BS in communications or related field

Job description

Weber Shandwick seeks a Senior Manager, Social Publishing to lead a major automotive client. You will be the primary contact for client and agency partners, guiding asset strategy from ideation to delivery and publishing across platforms.

You’ll manage projects end-to-end, interact with clients, advise on social media strategies, and mentor junior team members. This role requires strong leadership and a track record in digital content and analytics.