Senior Audience Producer: Digital News Growth

Hearst; Norwalk (CT); Hybrid; USD 56,000 - 66,000; Full time

Benefits offered by this job

Physical Wellbeing

Invest for the Future

Generous Paid Time Off

Paid Parental Leave

Monthly Child & Dependent Care Reimb.

Emotional Wellbeing

Job summary

Hearst Connecticut Media Group is seeking a Senior Audience Producer to guide journalism through audience insights, optimization and responsible use of AI. Hybrid role based in Norwalk, CT, with in-office 3 days per week, collaborating with editors, reporters and audience teams to grow engagement, subscriptions and return visits across CT Insider’s digital platforms.

You’ll analyze metrics, tailor strategies for web, social, newsletters and search, and help shape content series and special

Qualifications

• Strong editorial judgment and experience in a deadline-driven digital newsroom.

Responsibilities

• Collaborate with editors, reporters, photographers and audience team members to engage readers across platforms.
• Analyze and interpret audience metrics to guide short- and long-term coverage decisions.
• Optimize journalism across websites, newsletters, social media and search to expand reach and deepen engagement.
• Use audience insights to identify story opportunities and develop recurring content series and projects.
• Guide responsible use of AI and emerging tools to improve workflows and outcomes.
• Communicate across departments during breaking news to alert audiences to developments.
• Support topic teams in planning audience strategies that drive return visits and subscriptions.
• Lead or contribute to livestreams and podcasts where applicable.

Skills

editorial judgment

digital audience development

content optimization

metrics analysis

video editing

writing and editing

deadline-driven

night/weekend flexibility

team collaboration

Tools

Canva

Photoshop

Premiere

Job description

Hearst Connecticut Media Group is seeking a Senior Audience Producer to guide journalism through audience insights, optimization and responsible use of AI. Hybrid role based in Norwalk, CT, with in-office 3 days per week, collaborating with editors, reporters and audience teams to grow engagement, subscriptions and return visits across CT Insider’s digital platforms.

You’ll analyze metrics, tailor strategies for web, social, newsletters and search, and help shape content series and special