Senior Associate, Programmatic

PHM; Philadelphia (Philadelphia County); Hybrid; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Health Media in Philadelphia is looking for a Sr. Associate, Programmatic to blend strategic planning with hands-on campaign execution for assigned clients.

You will be the main contact for clients and internal media teams, providing expertise and mentoring juniors on optimization and best practices, reporting to the Supervisor, Programmatic.

Qualifications

• 1–2+ years of programmatic experience including bid management and campaign optimization.
• Client-facing experience with risk management skills.
• Proficiency with Excel (advanced functions), Prisma/MediaOcean, The Trade Desk and DV360.

Responsibilities

• You will develop and communicate digital strategies and tactical approaches for campaigns.
• You will execute, manage, and optimize online media campaigns to meet client expectations.
• You will build and maintain client relationships through exceptional service.
• You will create proposals and develop client decks and status documentation.
• You will oversee delivery of creative assets, insertion orders, and campaign documentation.
• You will collaborate with analytics and media partners for reporting and insights.
• You will troubleshoot campaign issues and manage QA processes.
• You will coach Associates on optimization strategies.
• You will attend client meetings and knowledge-sharing sessions.
• You will manage the tech stack including DMP, DSP partners, ad-verification services.

Skills

Programmatic

Bid management

Campaign management

Digital media operations

Tools

Prisma/MediaOcean

The Trade Desk

DV360

Job description

Company description

About Publicis Health Media

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Overview

The Sr. Associate, Programmatic is responsible for strategic planning and campaign execution for assigned clients. You will combine both strategic and tactical elements, requiring the generation of insights and implementation of campaigns with Associate support. The Sr. Associate serves as the main contact for clients and internal media teams, provides expertise, and mentors junior team members on optimization strategies and best practices. You will report to the Supervisor, Programmatic.

Responsibilities

• You will develop and communicate digital strategies and tactical approaches for campaigns.
• You will execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
• You will build and maintain client relationships through exceptional service.
• You will create proposals for new opportunities and develop client decks and status documentation.
• You will oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
• You will collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
• You will troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
• You will coach and educate Associates to support campaigns and share strategies for optimizing performance.
• Attend client meetings and participate in knowledge-sharing sessions.
• You will manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.
• You will monitor campaign performance, manage forecasts, and maintain account management standards.
• Participate in forecasting exercises for clients and senior management
• Contribute to a culture of teamwork and continuous improvement by documenting best practices.

Qualifications

• 1-2+ years of experience in Programmatic including bid management, campaign management/optimization, or digital media operations
• Client-facing experience with risk management skills
• Proficiency in Microsoft excel (can perform complex functions), Prisma/MediaOcean, The Trade Desk, DV360 or other related DSP's
• Strong analytical and mathematical skills
• Project management capabilities
• Understanding of interactive media planning and buying

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

#LI-EO2

Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/11/2026.