Manager, Planning

Wavemaker; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Job summary

Wavemaker, a leading WPP Media brand, is seeking a Manager of Planning to direct day-to-day account activities and translate marketing objectives into media strategies across digital and traditional channels.

You will guide associates, collaborate with the Director, and ensure plans align with the approved strategy. The role requires a Bachelor’s degree and 3+ years in strategy/planning with media experience, plus strong client-facing skills. Hybrid US role with competitive benefits.

Qualifications

• Bachelor's Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
• 3+ years experience working within strategy/planning, preferably within a media agency setting.
• Strong attention to detail, ability to multitask, and organize projects.
• Previous experience working across all media channels (digital and traditional).
• Comfortable presenting and working closely with clients on a daily basis.
• Previous experience working with tools including MediaOcean, Prisma is preferred.
• Previous experience working across a variety of media channels, including Digital, Linear TV, and CTV.
• Previous experience working in a data-driven environment is a plus.
• Able to work autonomously in a fast-paced, deadline-oriented environment.
• Adaptable to take direction and multi-task.

Responsibilities

• Direct the day-to-day account activities of the group and translate marketing and advertising objectives into media strategies.
• Direct the development of media plans aligned with the approved strategy.
• Develop the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).

Skills

Strategic planning

Media planning

Client interaction

Agency liaison

Team leadership

Talent development

Budget accountability

Data-driven decision making

Education

Bachelor's degree in advertising, marketing, business administration or communication

Tools

MediaOcean

Prisma

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

AboutWavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary & Impact

As a Manager of Planning, you will direct the day-to-day account activities of the group and play a key role in translating marketing and advertising objectives into overall media strategies. You will also direct the development of media plans consistent with the approved strategy. You will be responsible for developing the skills and knowledge of assigned Associate(s) and/or Senior Associate(s).

Skills and Experience

• Partner with the Director on all aspects of communication plan development and recommendations.
• Demonstrate a full understanding of the Client's businesses as a basis for all future work.
• Determine and supervise the best possible implementation of all approved communication plans and projects.
• Direct marketing and media analyses to support recommendations.
• Act as primary planning/buying integration contact for outside agency partners.
• Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
• Train planning staff in media and marketing disciplines as well as the specifics of the Client's business and industry.
• Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process.
• Provide insightful updates to media and agency partners on the status of all account projects.
• Assume ultimate media financial accountability with Client Accounting and agency partners.
• Act with high integrity when managing solid relationships across agency and media partners to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations,

• A Bachelor's Degree in advertising, marketing, business administration or communication; OR equivalent professional work experience.
• 3+ years experience working within strategy/planning, preferably within a media agency setting.
• Strong attention to detail, ability to multitask, and organize projects
• Previous experience working across all media channels (digital and traditional).
• Comfortable presenting and working closely with clients on a daily basis.
• Previous experience working with tools includingMediaOcean, Prisma is preferred.
• Previous experience working across a variety of media channels, including Digital, Linear TV, and CTV.
• Previous experience working in a data-driven environment is a plus.
• Able to work autonomously in a fast-paced,deadline-orientedenvironment.
• Adaptable to take direction and multi-task.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

US Pay Range

$60,000 — $140,000 USD

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

Please read our Privacy Notice for more information on how we process the information you provide.