Senior Associate, Paid Media

rvohealth; Charlotte (NC); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Life Insurance

Disability Insurance

401(k) with match

Paid Time Off

Holiday Pay

HSA

Job summary

RVO Health is seeking a Senior Associate, Paid Media in the Charlotte area to own paid media programs end to end on Meta and Google, delivering results with healthy margins. You will partner with internal teams and lead tests of new channels while mentoring junior staff.

The role requires 3-5 years in paid media, strong analytical skills, and experience with Meta Ads Manager and Google Ads. Hybrid/Remote work is available in the Charlotte metro region.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 3-5 years of hands-on paid media experience owning campaigns end to end.
• Proven track record managing campaigns and budgets to delivery or revenue goals.
• Deep knowledge of Meta Ads Manager and/or Google Ads with testing and optimization.
• Strong analytical abilities to interpret data and drive decisions.

Responsibilities

• Own paid media programs end to end on Meta and Google, from launch through delivery and results.
• Develop targeting strategies balancing scale, cost efficiency and audience quality.
• Lead creative and messaging tests with partners to refresh assets and improve performance.
• Monitor performance, diagnose issues, and optimize delivery and efficiency.
• Manage budgets and monthly forecasts, aligning spend to goals.
• Deliver clear performance readouts and recommendations to stakeholders.
• Collaborate with Sales, Client Services, Ad Operations, Site Marketing, Product Marketing and Performance teams.
• Mentor junior team members and share best practices in campaign management.
• Stay ahead of platform changes and test new channels, automation, and AI workflows.

Skills

Meta Ads Manager

Google Ads

Analytical skills

Excel/Sheets

Project management

Cross-functional teamwork

Communication skills

Education

Bachelor's degree in Marketing, Advertising, Business or related field

Tools

SQL

Databricks

Job description

Healthcare is complex. We're here to change that.

RVO Health is a health technology company on a mission to make health easier to navigate, more accessible, and more affordable for everyone.

Here, you'll help over 40 million people every month, with a team that genuinely cares about the work and each other.

At a Glance

The Senior Associate, Paid Media is a hands on ownership role on our Digital Performance Marketing team, running paid media programs end to end for leading pharma and health brands across Healthline, Medical News Today, Healthgrades and Bezzy. You'll own strategy, execution and results for your programs, serve as a trusted partner to internal teams, and help shape how the team grows and scales.

Where You’ll Be

Location: Charlotte Metro Area (Fort Mill, SC) | Hybrid or Remote

We believe great collaboration happens when we’re together, solving problems, learning from each other, and connecting as a team. That’s why we’re in our offices Tuesday through Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Office address: 1101 Red Ventures Dr Fort Mill, SC 29707

What You’ll Do

• Own paid media programs end to end, from launch planning through delivery and results, primarily on Meta and Google, ensuring each program hits its goals at a healthy margin.
• Develop targeting and audience strategies for condition-specific programs, balancing scale, cost efficiency and the audience quality our partners pay for.
• Lead creative and messaging tests, partnering with creative teams to refresh assets and improve performance.
• Monitor performance, diagnose issues, and independently make optimization decisions that improve delivery and efficiency.
• Manage budgets and monthly cost forecasts for your programs, keeping spend aligned to goals and flagging revenue or margin risk early.
• Deliver clear performance readouts and recommendations to internal stakeholders, highlighting wins, risks and opportunities.
• Partner with Sales, Client Services, Ad Operations, Site Marketing, Product Marketing and Performance teams to launch programs on time and resolve delivery challenges.
• Mentor and support junior team members, sharing best practices and helping them grow in campaign management.
• Stay ahead of platform, privacy and industry changes, and lead tests of new channels, automation and AI-assisted workflows that make the team more efficient.

What We’re Looking For

Required:

• Bachelor's degree in Marketing, Advertising, Business or a related field, or equivalent experience.
• 3-5 years of hands-on paid media experience, owning campaigns end to end.
• Proven track record of managing campaigns and budgets against delivery or revenue goals.
• In-depth knowledge of Meta Ads Manager and/or Google Ads, including testing, targeting and optimization strategy.
• Strong analytical skills: able to diagnose performance issues and turn data into clear decisions independently.
• Excellent project management and organization; able to own multiple programs and priorities at once.
• Advanced Excel/Google Sheets skills (complex formulas, pivot tables, pacing and forecast models).
• Ability to work collaboratively with cross-functional and partner-facing teams.
• Strong written and verbal communication skills, including presenting results to stakeholders.

Preferred:

• Experience in health, pharma or publisher-side media.
• SQL or experience working with large datasets (e.g., Databricks).
• Forecasting or P&L exposure (margin, cost planning).
• Experience mentoring or training junior team members.

Hiring Timeline Notice

THIS POSTING IS FOR A CURRENT VACANCY AND THE EMPLOYER INTENDS TO FILL THIS POSITION BY 1/28/2027.

The following benefits are provided by RVO Health, subject to eligibility requirements.

Starting Salary: $80,000 - $90,000

Note actual salary is based on geographic location, qualifications and experience

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are:

RVO Health is a health-technology company created through a joint venture between Red Ventures and UnitedHealth Group's Optum. Together, we've brought some of the most trusted names in healthcare under one roof, including Healthline, Healthgrades, Fullspan Health, Medical News Today, Optum Perks, and more. We're the #1 source for doctor search in the U.S. Every day, people turn to our brands in moments that matter to find reliable health information, connect with doctors, save money on prescriptions, and take meaningful ac