Senior Associate Media Director – Global Tech Accounts

gravityglobal.com; Minneapolis (MN); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Competitive Reward & Pay

Career Growth & Development

Collaboration

Professional Development

Work-Life Balance

Community & Recognition

Family Support

Purpose & Belonging

Job summary

Gravity Global in Minneapolis is seeking an Associate Media Director to lead day-to-day media planning and excellence across a global technology client portfolio. You will guide strategic cross-channel plans and ensure high-quality delivery across markets.

This role combines senior leadership, client collaboration, and team development, with responsibilities for planning workflows, reporting, and optimization, while coaching a team of planners and analysts to raise output quality and impact.

Qualifications

• 5-7 years’ media planning and strategy experience, ideally within an agency environment.
• Experience leading complex multi-market or global media accounts.
• 1-3 years’ people management or team leadership experience.
• Experience developing cross-channel media plans across programmatic, display, paid social, and paid search.
• Strong media planning and strategic thinking capability across multiple digital channels.
• Ability to translate business objectives into channel strategy, audience planning, and investment recommendations.
• Strong analytical interpretation skills with the ability to derive insight from campaign and platform data.
• High standard of written and verbal communication, including presentation of recommendations to senior stakeholders.
• Ability to quality assure planning documents, reporting outputs, and optimisation recommendations.
• Working knowledge of tools such as Adobe Analytics, Tableau, DSP reporting platforms, and MediaOcean or Prisma.
• Strong organisational and prioritisation skills in a fast-paced, high-volume environment.

Responsibilities

• Lead first and second-round media planning for new programmes and campaigns across a global Technology account spanning multiple buying centres and markets.
• Translate client briefs, commercial priorities, and business objectives into channel strategy, audience approach, budget allocation, and clear planning rationale.
• Review, challenge, and approve planning recommendations produced by planners before senior review or client presentation.
• Ensure all media plans are accurate, strategically coherent, achievable within operational constraints, and aligned to agreed account objectives.
• Maintain planning standards across campaigns and markets, identifying risks, gaps, and improvement opportunities early.
• Own the media point of view on channels, platforms, and partners across the account.
• Evaluate new media opportunities, audience solutions, and test-and-learn initiatives to improve performance and support client growth.
• Build evidence-based recommendations for pilots, alternative platform approaches, and optimisation priorities.
• Apply deep cross-channel judgement across programmatic, display, paid social, paid search, and broader video and digital media environments.
• Strengthen the quality of strategic thinking presented to internal and external stakeholders.
• Lead review of recurring campaign and account reporting before client delivery.
• Ensure reporting narratives are clear, commercially relevant, and supported by robust performance interpretation rather than data extraction alone.
• Direct optimisation decisions across live programmes, including continuation, pause, pivot, or test recommendations based on performance trends.
• Set analytical standards for the media pod and ensure recommendations are actionable, prioritised, and aligned to business goals.
• Identify patterns, performance risks, and opportunities that inform future planning and investment decisions.
• Act as a senior media contact for client services teams and client stakeholders on day-to-day planning and delivery matters.
• Present recommendations, explain trade-offs, and defend planning decisions with clarity and confidence.
• Deputise for the Director of Digital Media & Strategy in day-to-day account media leadership.
• Build strong working relationships across client services, analytics, finance, media operations, and channel specialists to maintain delivery quality and pace.
• Support a high standard of responsiveness, accuracy, and professionalism across all client-facing outputs.
• Manage and mentor media planners and analysts working on the account.
• Set expectations for quality, ownership, responsiveness, and professional standards across the media pod.
• Provide coaching that improves planning rigour, strategic judgement, and analytical confidence.
• Allocate and oversee work to ensure deadlines are met and capability is developed in line with account needs.
• Create a team culture that values accountability, curiosity, continuous improvement, and shared success.
• Maintain oversight of workflow, approvals, and planning quality across a high-volume, multi-market account.
• Ensure account activity is delivered in line with agreed service standards, processes, and governance requirements.
• Work within enterprise media workflows and support effective coordination across planning, reporting, billing, and purchase order processes.
• Escalate delivery risks, resourcing pressures, or quality concerns in a timely and solution-focused way.
• Contribute to stable, error-free account delivery while supporting growth and operational effi

Skills

Media planning

Strategy

People management

Cross-market experience

Analytical thinking

Communication

Tools

Adobe Analytics

Tableau

DSP reporting platforms

MediaOcean

Prisma

Job description

Gravity Global in Minneapolis is seeking an Associate Media Director to lead day-to-day media planning and excellence across a global technology client portfolio. You will guide strategic cross-channel plans and ensure high-quality delivery across markets.

This role combines senior leadership, client collaboration, and team development, with responsibilities for planning workflows, reporting, and optimization, while coaching a team of planners and analysts to raise output quality and impact.